Field Marketing Officer

  • Full-time
  • Dar es Salaam
  • Tanzania

Description

  • Generate quality customer leads through field marketing activities, referrals, activations, and partnerships.
  • Convert generated leads into approved and disbursed loans while maintaining high conversion rates.
  • Achieve individual monthly lead generation and loan issuance targets.
  • Conduct daily field visits to identify and acquire new customers.
  • Promote the company's products and services to potential customers.
  • Build and maintain strong relationships with motorcycle dealers, tricycle dealers, businesses, and other referral partners.
  • Ensure all customer information and documentation collected are accurate and complete.
  • Follow up with prospective customers throughout the loan application process until disbursement.
  • Maintain an updated pipeline of prospects and provide regular progress reports to the Branch Manager.
  • Represent the company professionally during field activities and community engagements.
  • Gather market intelligence, including competitor activities, customer feedback, and market trends, and report findings to the Branch Manager.
  • Participate in branch marketing campaigns, roadshows, and promotional events.
  • Ensure compliance with company policies, operational procedures, and ethical standards.
  • Maintain professionalism and safeguard the company's reputation at all times.
  • Perform any other duties assigned by the Branch Manager or other authorised line

Requirements

  • At least one (1) year of experience in sales, marketing, customer acquisition, or field operations is an added advantage.
  • Experience in the financial services or lending industry is preferred.
  • Strong sales and negotiation skills.
  • Excellent communication and interpersonal skills.
  • Customer-focused with strong relationship management abilities.
  • Ability to work independently and meet targets.
  • Good planning, organizational, and time management skills.
  • Problem-solving and decision-making skills.
  • Basic computer literacy (Microsoft Office and mobile applications).
  • High level of integrity, professionalism, and accountability.
  • Ability to work under pressure in a target driven environment