Field Marketing Officer

  • Full-time
  • Dar es Salaam and Dodoma
  • Tanzania

Description

  • Generate quality customer leads through field marketing activities, referrals, activations, and partnerships.
  • ● Convert generated leads into approved and disbursed loans while maintaining high conversion rates.
  • ● Achieve individual monthly lead generation and loan issuance targets.
  • Conduct daily field visits to identify and acquire new customers
  • Promote the company's products and services to potential customers.
  • Build and maintain strong relationships with motorcycle dealers, tricycle dealers, businesses, and other referral partners.
  • Ensure all customer information and documentation collected are accurate and complete.
  • Follow up with prospective customers throughout the loan application process until disbursement.
  • Maintain an updated pipeline of prospects and provide regular progress reports to the Branch Manager.
  • Represent the company professionally during field activities and community engagements.
  • Gather market intelligence, including competitor activities, customer feedback, and market trends, and report findings to the Branch Manager.
  • Participate in branch marketing campaigns, roadshows, and promotional events.
  • Ensure compliance with company policies, operational procedures, and ethical standards.
  • Maintain professionalism and safeguard the company's reputation at all times.
  • Perform any other duties assigned by the Branch Manager or other authorised line manager

Requirements

  • Diploma in Business Administration, Marketing, Sales, Finance, or any other related field.
  • Additional sales or marketing certifications will be an added advantage. 
  • At least one (1) year of experience in sales, marketing, customer acquisition, or field operations is an added advantage.
  • Experience in the financial services or lending industry is preferred.