Digital Marketing Manager

A seasoned Digital Marketing Manager to develop, implement, and manage our digital marketing strategies. 

The successful candidate will be reporting to the VP of Commercial and be responsible for creating and executing comprehensive digital marketing campaigns that drive brand awareness, engagement, customer lead generation and sales conversions. This includes managing paid media, organic media, SEO, SEM, content creation, and campaign management.

This is a hands-on position, where you will be owning the full end to end digital strategy along with the execution and delivery, whilst ensuring that digital leads are converted into sales. 

Paid Media Campaigns

• Develop and manage multi-channel Paid Media campaigns across platforms such as Google Ads (Search, Display), Facebook/Instagram Ads, TikTok and YouTube Ads
• Create and optimise ad copy, targeting, and bidding strategies for maximum impact and ROI
• Analyse campaign performance and provide data-driven recommendations to improve CTR, CPL, CPA, conversion rates, and overall campaign effectiveness
• Track, measure, and report on Paid Media campaign results against KPIs and adjust strategies based on performance metrics
• Develop paid media campaigns and action creative and copy

Organic Media Campaigns

• Develop and execute Organic Media strategies on TikTok, Facebook, Instagram, and YouTube to grow the company's presence and engagement organically
• Plan, create, and manage content calendars for social media platforms to align with company goals in partnership with the team and stakeholders
• Leverage data insights to drive social engagement and grow audiences by implementing content, contests, and community-building activities
• Monitor and optimize social media performance, identifying trends and implementing strategies to increase organic visibility
• Drive social media strategy development and execution across various platforms

SEO Strategy & Implementation

• Implement and execute the technical SEO fixes identified during the SEO audit, ensuring that the website is optimized for search engines
• Optimize on-page SEO elements, including meta tags, headings, internal linking, and schema markup, for targeted keywords in multiple regions
• Conduct keyword research and develop a comprehensive strategy to drive organic traffic in key regions
• Develop SEO-driven content (blog posts, case studies, and technical guides) in collaboration with Content Writers
• Monitor and improve website performance using tools like Google Analytics, Google Search Console, Ahrefs, and SEMrush
• Track organic traffic growth and report on SEO performance, making adjustments as necessary to improve rankings and conversions

Content Strategy & Campaign Management

• Develop and execute integrated marketing strategies across all touchpoints, including digital and field marketing campaigns
• Support campaign development and execution by identifying and vetting campaign ideas and developing campaign briefs
• Support development of content strategy and execution by identifying content needs for internal and external audiences
• Drive development and execution of blog strategy, collaborating with internal and external stakeholders

Digital Marketing

• Support revamp of new website, including development of new content
• Manage the full site (old one) creating new pages
• Drive social media strategy development and execution across various platforms
• Support paid media campaign efforts
• Manage all aspects of our digital reputation from ensuring comments and messages are responded to properly as well as maintaining a positive review rating

Team Management

• Manage a team of digital marketing specialists, including Social Media Coordinator, Marketing Coordinator, Influencer and Content Specialist, Graphic Designer, and Digital Community Specialists

Product & Coverage Expansion

• Develop Digital + Traditional Go-to-Market Marketing strategies for both product and coverage expansion
• Execute + report on GTM strategy

• 5+ years of experience in digital marketing, with a focus on paid media, organic media, SEO, SEM, and content creation
• Proven track record of success in developing and executing comprehensive digital marketing campaigns specifically within Toomuchwifi’s target audience 
• Strong understanding of digital marketing platforms, including Google Ads, Facebook Ads, LinkedIn Ads, etc.
• Experience with SEO tools, such as Ahrefs, SEMrush, etc.
• Strong analytical and problem-solving skills, with the ability to interpret data and provide insights
• Excellent communication and project management skills, with the ability to collaborate with cross-functional teams
• Bachelor's degree in Marketing, Communications, or a related field
• Experience with marketing automation platforms, such as Marketo, HubSpot, etc.
• Knowledge of web development and design principles
• Certification in Google Ads, Facebook Ads, or other digital marketing platforms