Online Marketing Specialist

TonyBet is a fast-growing and ambitious player in the international online gambling and sports betting industry.

We aim to meet high standards in everything we do and are always looking for ways to improve. We believe that exceptional results can be achieved only in a dynamic and challenging working environment. That is why we take great care to provide our employees with the best possible working conditions for professional growth and career development.

TonyBet’s ambitious plans will be achieved both via organic growth and acquisition of entities-operators.

We are looking for an experienced and motivated Online Marketing Specialist with 2-7 years of expertise in online marketing, campaigns, and branding to join our dynamic team. This role will be pivotal in shaping and executing marketing strategies for Tonybet in the Netherlands, leveraging your local market knowledge, and collaborating with central marketing functions and local agencies.

• 2-7 years of proven experience in online marketing, campaigns, and branding
• In-depth understanding of online marketing channels and possibilities
• Fluent in Dutch language
• Analytical mindset with the ability to interpret data and translate insights into actionable strategies
• Excellent communication and collaboration skills for effective teamwork with diverse teams and external partners
• Results-driven with a focus on achieving and exceeding performance targets
• Local market knowledge is essential
• Experience in the iGaming sector is a plus

Strategy Development:

• Contribute to the marketing strategy for the new and exciting brand Tonybet in the Netherlands.
• Contribute to media and content plans.

Campaign Management:

• Plan, execute, and optimize online marketing campaigns, driving engagement and conversion.
• Monitor and analyze campaign performance metrics, providing insights for ongoing optimization.

Branding:

• Implement branding strategies that enhance Tonybet’s presence in the Netherlands, maintaining consistency with the overarching brand and creating relevance for our local target group.

Local Market Expertise:

• Utilize your in-depth knowledge of the Netherlands market to identify trends, opportunities, and challenges, ensuring marketing efforts are culturally resonant and effective.

Collaboration and Coordination:

• Work closely with central marketing teams to ensure alignment with global functions while adapting the efforts to suit local nuances.
• Collaborate with local agencies and media partners to execute marketing plans effectively, providing guidance and feedback.

Performance Analysis:

• Use analytical tools to assess the performance of online marketing activities, presenting data-driven insights to guide decision-making.
• Implement A/B testing and optimization strategies to enhance campaign effectiveness.

Budget Management:

• Assist in the development and management of the marketing budget for the Netherlands, ensuring optimal resource allocation to achieve maximum impact.

• Competitive salary
• Friendly and supporting team
• Dynamic and constantly developing environment to fully use your existing skills and knowledge and plenty of room for growth

If you are a dedicated and hands on online marketing professional looking to contribute to the success of a new brand in the Netherlands and grow with the success of the organization, we invite you to join our team and play a key role in shaping our marketing efforts in this dynamic market.