Strategy Development
- Develop comprehensive PPC strategies to achieve business goals and increase ROI.
- Conduct keyword research and analysis to identify high-value opportunities.
- Stay informed about industry trends and competitor activities to refine strategies.
Campaign Management
- Create, launch, and manage PPC campaigns across various platforms (Google Ads, Bing Ads, etc.).
- Monitor and adjust bids to optimize campaign performance and achieve target KPIs.
- A/B test ad copy, landing pages, and other campaign elements for continuous improvement.
Budget Management
- Manage and allocate advertising budgets effectively to ensure maximum ROI.
- Monitor daily spend and adjust budgets based on performance and business priorities.
Performance Analysis and Reporting
- Analyse campaign performance using analytics tools and platforms.
- Prepare regular reports detailing key metrics, insights, and recommendations.
- Provide data-driven insights to improve campaign efficiency and effectiveness.
Ad Copy and Creative Development
- Collaborate with the creative team to develop compelling ad copy and creatives.
- Ensure consistency in messaging and branding across all PPC channels.
Conversion Optimization
- Work closely with the onsite team to improve landing page performance.
- Implement strategies to increase conversion rates and customer acquisition.
Adherence to Policies and Regulations
- Ensure compliance with industry regulations and policies related to online gambling.
- Stay informed about changes in regulations and adjust strategies accordingly.
Collaboration and Communication
- Collaborate with other marketing teams, including SEO, social media, and content marketing, to create integrated campaigns.
- Communicate effectively with internal stakeholders and external partners.
