Facebook Media Buyer

TonyBet is a fast-growing and ambitious player in the international online gambling and sports betting industry.

We aim to meet high standards in everything we do and are always looking for ways to improve. We believe that exceptional results can be achieved only in a dynamic and challenging working environment. That is why we take great care to provide our employees with the best possible working conditions for professional growth and career development.

TonyBet’s ambitious plans will be achieved both via organic growth and acquisition of entities-operators.

• Develop and implement comprehensive paid strategies to increase brand visibility, recognition, and drive user acquisition via Facebook and Instagram campaigns.
• Dive deep into the company brand to understand its needs, value proposition, products, and aesthetic.
• Utilize Facebook Ads Manager, Google Analytics, and internal tracking systems to develop actionable insights aimed at increasing monthly revenue.
• Monitor purchased media to ensure proper delivery and performance across Facebook and Instagram.
• Compile regular performance reports and dashboards to quantify campaign results and communicate insights to supervisors.
• Prepare detailed advertising timelines for campaign launches and ongoing account maintenance.
• Write compelling ad copy for Facebook and Instagram with a focus on driving action and engagement from target audiences.
• Conduct competitive research on products, markets, services, and competitor strategies.
• Keep up with audience preferences to proactively suggest new campaigns.
• Communicate updates, progress, and potential challenges to supervisors.
• Collaborate with in-house and partner designers by putting together creative briefs aligned with the media buying strategy.

• Strong understanding of and experience using Facebook Ads Manager, Google Analytics, and other digital advertising tools.
• Ability to analyze data and turn insights into strategic actions.
• Excellent copywriting skills tailored for social media advertising.
• Awareness of emerging technologies and AI tools (e.g., ChatGPT) to support content creation and workflow efficiency.
• Solid project management skills to manage timelines and campaign execution.
• Creative thinking and a proactive approach to campaign strategy and development.
• Awareness of digital marketing trends, tools, and best practices.
• Strong communication and collaboration skills.

• Gross salary in the range 1300-2000 EUR depending on experience and knowledge.
• Friendly and supporting team.
• Dynamic and constantly developing environment to fully use your existing skills and knowledge and plenty of room for growth.
• Modern office, daily office snacks, fruits, free parking.
• Health insurance after probation period.
• Paid sports.