Tonybet

PR Manager

  • Full-time
  • Marketing
  • Cyprus

Description

TonyBet is a fast-growing and ambitious player in the international online gambling and sports betting industry.


We aim to meet high standards in everything we do and are always looking for ways to improve. We believe that exceptional results can be achieved only in a dynamic and challenging working environment. That is why we take great care to provide our employees with the best possible working conditions for professional growth and career development.


Responsibilities

  • Foster relationships with media representatives across the globe.
  • Organize and analyze statistical data, preparing insightful reports and presentations.
  • Conduct competitive analysis of PR strategies within the industry.
  • Manage the internal task workflow and coordinate effectively with key stakeholders to ensure seamless project execution.
  • Develop and propose newsworthy topics and material ideas.
  • Create and maintain a media database.
  • Collaborate with the retention team to brainstorm ideas for potential improvements and campaigns.
  • Generate marketing content as required to support various initiatives.
  • Provide assistance with additional tasks as necessary.

Requirements

  • Minimum of 2-3 years of experience in a similar PR role.
  • Proven ability to engage with media, including effective contact sourcing.
  • Understanding and interest in the field of iGaming and sports.
  • Excellent command of English; proficiency in additional languages is a plus.
  • Strong grammar, writing, and editorial skills.
  • Proficient in analytical tools such as Google Analytics, Meltwater, etc.
  • Creative and innovative thinking.


Hard Skills:

• Strong oral and written communication abilities.

• Expertise in brand promotion.

• Experience with analytical tools.

• Development of advertising campaign strategies.


Soft Skills:

• Attention to detail and perseverance.

• Commitment to continuous learning.

• Strong critical thinking skills.

• Effective time management, discipline, and accountability.

• Understanding of marketing and sales psychology.

Salary & Benefits

  • A competitive salary based on your experience and expertise.
  • The opportunity to shape and strengthen the brand’s reputation across international markets.
  • The chance to develop and execute PR strategies aligned with business goals.
  • The opportunity to work on high-impact communications initiatives, media relations, and brand positioning.
  • A high degree of autonomy and ownership over PR activities and projects.
  • An international team and opportunities for professional growth and development.