CRM Manager

TonyBet is a fast-growing and ambitious player in the international online gambling and sports betting industry. 

We aim to meet high standards in everything we do and are always looking for ways to improve. We believe that exceptional results can be achieved only in a dynamic and challenging working environment. That is why we take great care to provide our employees with the best possible working conditions for professional growth and career development. 

We are looking for an experienced CRM Manager to own and develop CRM activities for the Global iGaming market. This role is focused on lifecycle marketing, automation, localization, and retention, with a strong emphasis on Ontario compliance, responsible gaming, and cultural relevance for Canadian players. 

• Develop, execute, and optimize CRM strategies for the Global market; 
• Own lifecycle communications across email, push, SMS, and in-app channels; 
• Localize global CRM campaigns for multiple markets, adapting tone of voice, messaging, and timing; 
• Build and manage automated CRM journeys (onboarding, retention, reactivation, churn prevention, VIP flows);  
• Translate major sports events, playoffs, and tentpole moments into compliant CRM campaigns;  
• Work hands-on with Customer.io or similar marketing automation tools;  
• Create and edit CRM content using HTML and AI-assisted tools (e.g., ChatGPT);  
• Ensure all CRM communications comply with Ontario (AGCO) regulations and responsible gaming requirements;  
• Apply approved promotional language and ensure adherence to bonus and messaging restrictions;  
• Monitor competitor CRM activity in Canada (offers, bonuses, messaging tactics) and use insights for differentiation;  
• Analyse CRM performance metrics and continuously improve engagement, retention, and LTV;   
• Collaborate closely with Marketing, Product, Compliance, Analytics, and Support teams. 

• 3+ years of CRM experience (iGaming preferred; regulated industries also considered); 
• Strong experience with Customer.io or comparable CRM / marketing automation platforms; 
• Proven ability to build complex CRM automations and lifecycle flows; 
• Solid HTML editing skills for CRM communications;  
• Experience using AI tools (e.g., ChatGPT) for content creation and adaptation;   
• Strong understanding of the Canadian iGaming market;  
• Knowledge of responsible gaming and compliance requirements in Ontario;  
• Familiarity with Canadian sports culture and leagues (NHL, NFL, NBA, MLB, CFL, MLS); 
•  Ability to leverage sports calendars and cultural moments for CRM engagement;  
• Excellent knowledge of English language; 
• French language skills are welcomed. 

• Competitive salary; 
• Friendly and supporting team; 
• Dynamic and constantly developing environment to fully use your existing skills and knowledge and plenty of room for growth.