Associate, Shopper Marketing Execution

WPP Unite Overview

There’s never been a more exciting time in marketing, as media and commerce continue to merge to drive meaningful consumer experiences. As one of the most innovative CPG companies in the world, Unilever, the maker of iconic brands such as Dove, Hellmann’s, TRESemmé, Degree and many others, is adapting to this rapidly changing landscape with the help of WPP and its unparalleled network of agencies. 

The newly-created unit, WPP Unite, will be the pioneering force at this intersection, led by two of WPP’s most dynamic agencies: GroupM and Barrows, operating as ONE end to end strategy, design, and execution powerhouse.

GroupM will bring their media thought-leadership and performance expertise, combined with the retail and commercial expertise of Barrows to deliver integrated, end-to-end programs for the entire Unilever portfolio of iconic, household brands. True to its name, the team operates with a unified vision, from initial strategy to final execution, leveraging our collective expertise in design, engineering, and media integration to craft world-class brand programming. 

WPP Unite, comprised of the best talent in the industry, will pioneer a truly integrated agency model and drive unprecedented growth for Unilever in the years to come.

Barrows

Barrows brings 40 years of expertise in retail design and marketing, and excels in leveraging insights and cutting-edge digital strategies to create engaging omni-channel experiences.



As a key part of WPP Unite, Barrows will  help shape the future of commerce marketing across renowned brand categories and retailers, and drive meaningful results for one of the world’s leading consumer goods companies.

Within the WPP Unite structure Barrows is seeking a dynamic Associate, Shopper Marketing Execution who is passionate about delivering operational excellence. The operations team plays a critical role in ensuring seamless execution of shopper marketing campaigns and studio operations. They are responsible for coordinating logistics, managing timelines, and optimizing workflows to ensure that shopper executions are delivered on time and within budget. This team collaborates closely with creative, strategy, and client services teams to align resources and streamline processes, enhancing the overall efficiency of project delivery. Additionally, they oversee studio operations, ensuring that all necessary tools and environments are in place for creative teams to thrive. The team not only supports the execution of effective marketing strategies but also fosters an environment conducive to innovation and collaboration.

In addition to bringing a killer attitude and energy, this individual must be able to:

• Support the execution of shopper marketing initiatives across Unilever brands, assisting with the production, deployment, and maintenance of in-store displays and activations.
• Assist in managing project scopes by collaborating with internal teams to ensure alignment with shopper marketing goals and retailer-specific requirements.
• Work closely with vendors to coordinate the production and delivery of POP materials, ensuring quality control and timely execution.
• Help maintain project schedules, tracking key milestones and deadlines to ensure smooth delivery of in-store marketing programs.
• Assist in tracking budgets, ensuring accurate financial reporting and helping manage any scope changes in coordination with the Manager and Director.
• Support vendor and partner communication, helping to resolve operational issues and ensuring that in-store materials are executed as planned.
• Monitor project performance and assist with reporting on key metrics, providing updates to the team to ensure continuous improvement and optimization.
• Provide general support to the Manager and Director in the day-to-day execution of in-store marketing activities, contributing to the overall success of shopper marketing initiatives.

• 2+ years of experience in shopper marketing, retail operations, or a related field.
• Familiarity with project management processes and vendor coordination in a retail or CPG environment.
• Strong organizational and multitasking skills, with attention to detail and the ability to work on multiple projects simultaneously.
• Effective communication and collaboration skills, with the ability to work across teams and with external partners.
• Bachelor’s degree in marketing, business, or related field preferred.
• Ability to work in the office 3 days a week.

The salary range for this role is $70,000 to $95,000*

*exact compensation will be determined based on individual experience

Benefits include:

• Unlimited PTO
• Medical, Dental, Vision (with an option for free medical care!)
• 401K with a % match
• Various maternity/paternity leave options
• Fully funded disability and life insurance options
• Headspace subscription
• Wellness Stipend
• and more....