Manager, Shopper Marketing Execution

WPP Unite Overview

There’s never been a more exciting time in marketing, as media and commerce continue to merge to drive meaningful consumer experiences. As one of the most innovative CPG companies in the world, Unilever, the maker of iconic brands such as Dove, Hellmann’s, TRESemmé, Degree and many others, is adapting to this rapidly changing landscape with the help of WPP and its unparalleled network of agencies. 

The newly-created unit, WPP Unite, will be the pioneering force at this intersection, led by two of WPP’s most dynamic agencies: GroupM and Barrows, operating as ONE end to end strategy, design, and execution powerhouse.

GroupM will bring their media thought-leadership and performance expertise, combined with the retail and commercial expertise of Barrows to deliver integrated, end-to-end programs for the entire Unilever portfolio of iconic, household brands. True to its name, the team operates with a unified vision, from initial strategy to final execution, leveraging our collective expertise in design, engineering, and media integration to craft world-class brand programming. 

WPP Unite, comprised of the best talent in the industry, will pioneer a truly integrated agency model and drive unprecedented growth for Unilever in the years to come.

Barrows

Barrows brings 40 years of expertise in retail design and marketing, and excels in leveraging insights and cutting-edge digital strategies to create engaging omni-channel experiences.



As a key part of WPP Unite, Barrows will  help shape the future of commerce marketing across renowned brand categories and retailers, and drive meaningful results for one of the world’s leading consumer goods companies.

Within the WPP Unite structure Barrows is seeking a dynamic Manager, Shopper Marketing Execution who is passionate about delivering operational excellence. The operations team plays a critical role in ensuring seamless execution of shopper marketing campaigns and studio operations. They are responsible for coordinating logistics, managing timelines, and optimizing workflows to ensure that shopper executions are delivered on time and within budget. This team collaborates closely with creative, strategy, and client services teams to align resources and streamline processes, enhancing the overall efficiency of project delivery. Additionally, they oversee studio operations, ensuring that all necessary tools and environments are in place for creative teams to thrive. The team not only supports the execution of effective marketing strategies but also fosters an environment conducive to innovation and collaboration.

In addition to bringing a killer attitude and energy, this individual must be able to:

• Oversee the day-to-day execution of shopper marketing initiatives across Unilever brands, ensuring high-quality implementation of in-store displays, activations, and tactics.
• Collaborate with Account Management teams to manage project scopes, ensuring alignment with overall campaign goals and KPIs.
• Coordinate the planning and execution of in-store shopper marketing programs across key retail accounts, including Walmart, Target, and Kroger.
• Manage relationships with external vendors, ensuring timely production, cost efficiency, and quality control of shopper marketing materials and POP displays.
• Develop and maintain project schedules, ensuring all milestones are met, potential risks are identified, and programs are delivered on time.
• Assist in the creation and management of project estimates, utilizing historical data and industry benchmarks to ensure budget accuracy.
• Implement and monitor change control processes to manage scope creep and ensure projects remain within budget.
• Support the Director in managing budgets, conducting billing meetings, and addressing any outstanding financial issues with Client Leadership teams.
• Provide guidance and support to junior team members, fostering a culture of collaboration, accountability, and innovation within the in-store operations team.
• Track and report on project performance metrics, identifying opportunities for optimization and process improvements.

• 5+ years of experience in shopper marketing, in-store execution, or retail operations.
• Proven experience in managing vendor relationships and executing shopper marketing campaigns in a CPG or retail environment.
• Strong project management skills, with the ability to manage multiple projects simultaneously and ensure timely delivery.
• Excellent organizational skills, with attention to detail and the ability to manage budgets and timelines.
• Strong communication and collaboration skills, with the ability to work cross-functionally with internal teams and external partners.
• Bachelor’s degree in marketing, business, or related field.
• Ability to work in the office 3 days a week.

The salary range for this role is $100,000 to $130,000*

*exact compensation will be determined based on individual experience

Benefits include:

• Unlimited PTO
• Medical, Dental, Vision (with an option for free medical care!)
• 401K with a % match
• Various maternity/paternity leave options
• Fully funded disability and life insurance options
• Headspace subscription
• Wellness Stipend
• and more....