Executive Account Director

WPP Unite Overview

There’s never been a more exciting time in marketing, as media and commerce continue to merge to drive meaningful consumer experiences. As one of the most innovative CPG companies in the world, Unilever, the maker of iconic brands such as Dove, Hellmann’s, TRESemmé, Degree and many others, is adapting to this rapidly changing landscape with the help of WPP and its unparalleled network of agencies. 

The newly-created unit, WPP Unite, will be the pioneering force at this intersection, led by two of WPP’s most dynamic agencies: GroupM and Barrows, operating as ONE end to end strategy, design, and execution powerhouse.

GroupM will bring their media thought-leadership and performance expertise, combined with the retail and commercial expertise of Barrows to deliver integrated, end-to-end programs for the entire Unilever portfolio of iconic, household brands. True to its name, the team operates with a unified vision, from initial strategy to final execution, leveraging our collective expertise in design, engineering, and media integration to craft world-class brand programming. 

WPP Unite, comprised of the best talent in the industry, will pioneer a truly integrated agency model and drive unprecedented growth for Unilever in the years to come.

Barrows

Barrows brings 40 years of expertise in retail design and marketing, and excels in leveraging insights and cutting-edge digital strategies to create engaging omni-channel experiences.



As a key part of WPP Unite, Barrows will  help shape the future of commerce marketing across renowned brand categories and retailers, and drive meaningful results for one of the world’s leading consumer goods companies.

Within the WPP Unite structure Barrows is looking to bring on a dynamic and results-oriented Executive Account Director to join our team, focusing on commerce for Unilever across brand categories (personal care, beauty & wellness, nutrition, home care and ice cream). This role is pivotal in driving integrated marketing strategies that leverage commerce insights to enhance brand presence and performance in the digital and physical retail landscapes.

In addition to bringing a killer attitude and energy, this individual must be able to:

• Motivate, inspire, and drive culture both within team and across business
• Monitor project performance against clients’ objectives, making recommendations to optimize as necessary
• Prepare and present regular reports on account performance, project updates, and strategic recommendations to clients and internal stakeholders.
• Position the agency as a thought leader in shopper marketing through participation in industry events, webinars, and publications.
• Lead internal team of Account Leads
• Set expectations and deliver feedback
• Leverage strong strategic skillset to integrate Barrows’ service offerings with the clients’ goals for growth
• Address and resolve client issues or concerns promptly, maintaining a high level of client trust and satisfaction.

• 15+ years of experience in a marketing agency, retailer, or digital company 
• Experience with brand and trade activations
• Strong business and financial acumen
• Commercial scoping and forecasting
• Entrepreneurial mindset with hunger for growth
• Excited about working in a startup environment with an all-hands-on-deck mindset
• Friendly and dynamic disposition with strong interpersonal skills
• Ability to be decisive and true in conviction; driven and logical thinker
• Ability to lead by example and perform well under pressure
• Computer literate, administratively strong, attention to detail, accountable
• Proven track record of building revenue in a retail marketing environment
• CPG experience preferred
• Ability to work in the office 3 days a week.

The salary range for this role is $200,000 - $300,000*

*exact compensation will be determined based on individual experience

Benefits include:

• Unlimited PTO
• Medical, Dental, Vision (with an option for free medical care!)
• 401K with a % match
• Various maternity/paternity leave options
• Fully funded disability and life insurance options
• Headspace subscription
• Wellness Stipend
• and more....