Senior Strategy Manager

WPP Unite Overview

There’s never been a more exciting time in marketing, as media and commerce continue to merge to drive meaningful consumer experiences. As one of the most innovative CPG companies in the world, Unilever, the maker of iconic brands such as Dove, Hellmann’s, TRESemmé, Degree and many others, is adapting to this rapidly changing landscape with the help of WPP and its unparalleled network of agencies. 

The newly-created unit, WPP Unite, will be the pioneering force at this intersection, led by two of WPP’s most dynamic agencies: GroupM and Barrows, operating as ONE end to end strategy, design, and execution powerhouse.

GroupM will bring their media thought-leadership and performance expertise, combined with the retail and commercial expertise of Barrows to deliver integrated, end-to-end programs for the entire Unilever portfolio of iconic, household brands. True to its name, the team operates with a unified vision, from initial strategy to final execution, leveraging our collective expertise in design, engineering, and media integration to craft world-class brand programming. 

WPP Unite, comprised of the best talent in the industry, will pioneer a truly integrated agency model and drive unprecedented growth for Unilever in the years to come.

Barrows

Barrows brings 40 years of expertise in retail design and marketing, and excels in leveraging insights and cutting-edge digital strategies to create engaging omni-channel experiences.



As a key part of WPP Unite, Barrows will  help shape the future of commerce marketing across renowned brand categories and retailers, and drive meaningful results for one of the world’s leading consumer goods companies.

Within the WPP Unite structure Barrows is looking for a Senior Manager, Strategy to join our dynamic team. Strategists are at the core of everything we do. They ground our most complex projects, turning research and data into actionable insights then translating how that comes to life across the commerce journey. Equally analytical and creative, they have a love for solving problems in new and exciting ways. They are logical, methodical and measured with their approach, always with a story rooted in insights. Did someone say story? On the flip side, our strategists are our hero storytellers- they’re passionate about the when why, bringing this to life through communications and big idea thinking. They have a passion for getting inside the mind of the shopper (whether online, in-store or just about anywhere else) to inform the strategies we bring to life. 

In addition to bringing a killer attitude and energy, this individual must be able to:

• Exhibit a deep understanding of the American retail landscape inclusive of nationwide channel variation and top retailers in the marketplace
• Possess engaging and effective communication skills to bring your strategy to life across our holistic client portfolio
• Present a core foundation when it comes to the digital and shopper marketing, e- commerce and omni-channel integration as well as social media trends and technology
• Bring an awareness and understanding of integrating BTL programs with ATL marketing initiatives
• Lead our brands when it comes to shopper marketing strategy that aligns with our client’s goals, objectives and conversion KPIs
• Conduct quantitative and qualitative research, interpreting and distilling data to actionable insights with top, credible industry resources (Nielsen, PWC, Mintel, etc.)
• Be a compelling, consistent storyteller and presenter commanding presence in a room (or Zoom) with senior clients, partner agencies and colleagues
• Have excellent creative and copy writing skills with experience writing consumer-facing copy that’s focused on the sell
• Be a team player for a tight knit, nimble force, working collaboratively to build strong partnerships with client service and creative teams

• 5+ years of relevant experience in shopper marketing, strategy, planning and/or analytics
• Agency/in-house experience, knowledge and know-how in retail/consumer marketing, research and operations preferred
• Comprehensive knowledge of retail and shopper strategy, knowledge about retail channels including: grocery, convenience, liquor, on-premise
• Experience coordinating multiple strategic campaigns and brands across internal teams, client teams and partner agencies
• Toolkit and BTL experience preferred
• Shopper marketing, path to purchase, and holistic 360-degree planning preferred
• Advanced written, oral communication and presentations skills with proficiency in Microsoft Office
• Anchors their behavior in humility, approaching everyone with a kind and respectful attitude
• Someone who rises to a challenge and excels in ambiguity
• A confident communicator who is comfortable around internal and external cross functional teams but also an empathetic collaborator who can engage and earn the trust of people at any level
• Ability to work in the office 3 days a week.

The salary range for this role is $90,000 to $118,000*

*exact compensation will be determined based on individual experience

Benefits include:

• Unlimited PTO
• Medical, Dental, Vision (with an option for free medical care!)
• 401K with a % match
• Various maternity/paternity leave options
• Fully funded disability and life insurance options
• Headspace subscription
• Wellness Stipend
• and more....