Product Marketing Manager - 12 Month Maternity Cover - Swindon | IR 367

Improve International was established in 1998 by a group of veterinary surgeons from across the UK. We run Continuous Professional Development training from veterinary professionals to help develop the skills and knowledge required in practice. 

Our programmes utilise a combination of review lectures, case-based discussion and, where applicable, hands-on practical sessions. Within Improve we also have the function of ‘The International School of Veterinary Postgraduate Studies (ISVPS)’. This function is dedicated to providing veterinary surgeons, nurses and technicians with high quality, achievable qualifications that are recognised internationally. We are an international organisation with offices in the UK and Portugal. 

We are looking for an experienced Product Marketing Manager to join our growing marketing team. You’ll be responsible for developing, growing, and promoting our new and existing products to the veterinary community. Ideal candidates will be commercially astute with a highly analytical and inquisitive mindset. A passion for e-commerce, digital marketing and excellent communication skills are also key.

In this role, you will own go-to-market strategies, starting with our digital subscription product, Improve Veterinary Practice. A strategic mind is needed, but you’ll also have to roll-up your sleeves and be hands on. Your job is to demonstrate how this product supports the veterinary community day-to-day, offering a range of benefits such as CPD, news, insights, advice, and community support.

You'll need to build a deep understanding of our customer base, identify market pain points and opportunities, then formulate compelling value propositions that speak to our veterinary customers.

• Own go-to-market planning, supporting product strategy and roll-out - including customer insights to steer and validate the product roadmap
• Effectively promote the product utilising owned and paid channels to achieve targets, both to new and existing customers
• Work collaboratively with the Product Owner, supporting with data driven customer insights and bringing expertise in terms of proposition and positioning development
• Communicate the value of our product to various audiences by creating a variety of materials and assets, as well as supporting commercial teams on how to position and effectively sell
• Develop content strategies to generate awareness and interest in our product. Find and craft stories to tell our customers to help them understand the benefits
• Develop and improve the customer website journey, including effective up-sell opportunities, driving conversions to the paid subscription
• Manage promotions and communications day-to-day across website, email, social media, paid advertising, and events
• Create and manage marketing automations, based on digital body language, engagement, and product lifecycle stage
• Be a CRM champion, ensuring data is kept up-to-date and provides a single customer view
• Track and report on conversion and business objectives, ensuring stakeholders have visibility of progress and areas of focus
• Be the brand champion for the Improve International group, ensuring your colleagues around the business adhere to brand guidelines 

• 2-3 years’ experience in a marketing product role
• A marketing related qualification
• Experience of driving digital performance, preferably in e-commerce
• Experience in one or all the following: e-commerce / publishing / education
• Ability to prioritise projects while under pressure with tight deadlines
• A mindset for continuous improvement and proven ability to switch between big picture and attention to detail
• Exceptional communication skills (written and verbal) and collaborative working approach
• Experience of using CRM systems and ideally marketing automation
• Understanding of how to maximise digital marketing and advertising to drive action
• Passion for using and generating customer insights to inform decisions

Strong analytical skills and data-driven thinking 

Annual Leave Entitlement: UK 25 days, increasing to 26 days after 3 years service and then to 27 days after 10 years service.

Office Closure: On the afternoon before the 25th December and also on the afternoon of the 31st December we close our offices and business and give our employees this time to take as leave.

Pension: UK Employee 4% and Employer 5%

Weekly Hours: UK 37.5

Base: Office based in Swindon with some hybrid working available.

Annual bonus: Discretionary Annual Bonus (based on company and personal performance)

Vision Testing: Eye care voucher for eye testing UK.

Electric Car Scheme: UK Salary Sacrifice

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