Performance Marketing Specialist

Crossian is a high-growth technology-driven e-commerce business. Behind our success is our people. As a start-up formed in 2020, we have created a fast-paced and dynamic environment, enabling our people to reach a cumulative average growth rate of over 1000% in just under 3 years. Our mission now is to build direct-to-consumer brands and increase customer lifetime value.

As our Digital Performance Marketing, you'll be in charge of developing and executing performance-driven advertising campaigns across Meta, Google, Tiktok & Pinterest. Your expertise will be instrumental in optimizing campaigns, maximizing return on ad spend, and driving customer acquisition and retention. We're seeking someone with a strong background in performance marketing and a proven track record of achieving significant growth and driving results.

1. Plan and execute performance marketing strategies on multiple digital platform to acquire customers and boost customer lifetime value.

2. Plan, set up, and optimize advertising campaigns effectively.

3. Dive deep into campaign data to identify key performance indicators (KPIs), track campaign success, and make data-driven decisions for optimization.

4. Collaborate closely with our creative, analytics, and product teams to ensure seamless campaign execution and cohesive messaging.

5. Keep your finger on the pulse of digital advertising trends, best practices, and changes in the ecosystem, so we can stay ahead of the curve.

6. Test and iterate ad creatives, signal segments, and campaign strategies to continuously improve performance and maximize return on investment.

7. Provide regular reports to stakeholders, sharing insights, highlighting successes, addressing challenges, and identifying optimization opportunities.

1. A bachelor's degree in Marketing, Accounting, Auditing, Finance, Data Analysis, Computer Science, IT, Mathematics, Economics, or a related field.

• Extra points if you graduated from top universities (local or global) and had a GPA that sparkled.
• Having Data certificates, specialized certificates is an advantage

2. More than 1 year of experience in performance marketing, focus on conversion objective

3. Proven track record of driving significant growth and achieving outstanding results in performance marketing campaigns.

4. Strong analytical skills and ability to extract valuable insights from data to optimize campaigns and deliver business outcomes.

5. Familiarity with performance marketing metrics such as ROAS, CPA, LTV, and conversion rates.

6. Experience in the e-commerce industry or agency marketing is a plus.

At Crossian, our people are the key to our success. We believe in creating an attractive total compensation package (TCP) that not only retains employees but allows them to excel in their profession. These include:

• Well-trained program by our marketing experts, from technical skills by our seniors to soft skills by our team leads and managers
• Clear & transparent career development and promotion opportunities, excel to team lead position within 1-2 years
• Attractive salary, bonus, fair and transparent scheme, income up to $5000/month (basic salary up to $1000 depending on capacity)
• Opportunities for internal rotation & master all key digital marketing platform from Google, Meta to Tiktok, Pinterest and many more
• Flexible, non-binding working time and space according to office hours
• Full salary during probation
• 12 days work-from-home & 12 days of paid annual leave
• Global health insurance package for yourself
• Guaranteed 13th month salary
• Quarterly bonus & Year-end bonus as part of our profit sharing program
• A Pantry & a Crossian Cafe stocked with goodies, ready to serve
• Lots of other company benefits including 5-star annual Summer Summit, budget for frequent team building activities and other monthly / quarterly / annual company events
• General company T&D Program
• Other benefits in accordance to Company's Policy and Vietnam Labor Laws