Digital Marketing Manager (Up-to $7000) - HCM

Crossian is a high-growth technology-driven e-commerce business. Behind our success is our people. As a start-up formed in 2020, we have created a fast-paced and dynamic environment, enabling our people to reach a cumulative average growth rate of over 1000% in just under 3 years. Our mission now is to build direct-to-consumer brands and increase customer lifetime value.

As our Digital Marketing Manager, you will take full ownership of our Meta Ads strategy and lead a team of performance marketing specialists to deliver best-in-class results. Your main focus will be on applying advanced technical strategies, troubleshooting, and data analysis to enhance the effectiveness of Facebook campaigns aimed at driving purchases. You will manage and develop team members, drive innovation in advertising techniques, and ensure campaign performance aligns with the company’s aggressive growth goals.

1. Own and scale Meta Ads (Facebook/Instagram) campaigns globally:

• Manage 6–7 figure monthly ad spend with full P&L accountability.
• Implement conversion-focused campaigns to drive purchases and maximize financial / performance metrics.
• Leverage different Meta tactics, and optimization rules to improve performance.

2. Data-driven experimentation & technical excellence:

• Continuously test bidding models, creatives, audiences, placements, and funnels.
• Lead R&D efforts for new features and platform changes in the Meta ecosystem.
• Build and iterate on creative testing frameworks and campaign structures.

3. Team management & leadership:

• Manage and coach a high-performing team of 6–10 media buyers.
• Develop KPIs and growth plans, foster a results-driven and learning-first culture.
• Drive a culture of ownership, learning, and performance excellence within the team.

4. Cross-functional & Collaboration

• Analyze performance data and collaborate with the team to adjust campaigns and optimize for higher conversion rates.
• Collaborate with creative teams to ensure ad creatives align with the technical requirements for conversion-focused campaigns.

1. A bachelor's degree in Marketing, Accounting, Auditing, Finance, Data Analysis, Computer Science, IT, Mathematics, Economics, or a related field.
2. More than 3 year of experience in performance marketing, focus on conversion objective in Google, Facebook, or other ad network for eCommerce / App, Games
3. Demonstrated leadership in managing and scaling a performance marketing team.
4. Proven experience managing $100k+ monthly ad budgets and optimizing for CAC, LTV, and ROAS.
5. Strong experience with Facebook Pixel, Conversion API, Dynamic Ads, automated rules, or creative optimization tools within the Meta ecosystem.
6. Strong ability to interpret campaign data and identify optimization opportunities.
7. Proactive in staying up to date with the latest platform changes and advertising innovations.

At Crossian, our people are the key to our success. We believe in creating an attractive total compensation package (TCP) that not only retains employees but allows them to excel in their profession. These include:

• Clear & transparent career development and promotion opportunities
• Attractive salary, bonus, fair and transparent scheme, income up to $7000/month (basic salary up to $2000 depending on capacity)
• Flexible, non-binding working time and space according to office hours
• Full salary during probation
• 12 days work-from-home & 12 days of paid annual leave
• Global health insurance package for yourself
• Guaranteed 13th month salary
• Quarterly bonus & Year-end bonus as part of our profit sharing program
• A Pantry & a Crossian Cafe stocked with goodies, ready to serve
• Lots of other company benefits including 5-star annual Summer Summit, budget for frequent team building activities and other monthly / quarterly / annual company events
• General company T&D Program
• Other benefits in accordance to Company's Policy and Vietnam Labor Laws