Marketing Business Partner – Germany | Maternity Cover (2 years) | IR: 389

Are you looking to work for a company with a great Purpose? Are you a marketing expert that loves animals and working within a global organisation?

Improve Veterinary Education is the world’s leading provider of veterinary CPD and postgraduate qualifications, supporting veterinary professionals to build the skills and confidence that delivers compassionate animal care.

We are looking for an ambitious,solution-oriented and curious marketer that wants to work in a job with purpose! Help us to bring our veterinary training courses to the right target group. For this job we are seeking for a native speaking german that is also fluent in english. 

This position offers you the opportunity to utilise your strategic and data-driven mindset. Experience with the veterinary industry is an advantage, but not a must.  

Together with a team of motivated colleagues, you will develop targeted marketing measures that promote our courses and are tailored to our target group.  

A team player, MBP’s will leverage their stakeholder management skills to build positive relations with colleagues across different departments and at all levels of the organisation. Teamwork is critical to ensure alignment, particularly with local market colleagues and the sales team.

The MBP’s will work closely with central marketing colleagues to leverage data-driven insights and own marketing initiatives to achieve key performance indicators and drive the overall success of the organisation.

• Develop and implement comprehensive marketing plans aligned with the global marketing strategy and business objectives
• Lead and manage two veterinary education brands within the German market
• Conduct market research and analysis to identify target audience segments, market trends, and competitor activities, using insights to inform marketing strategies. This position is hands-on! Speak regularly to customers at our courses, industry events and through other qualitative methods to gather direct feedback.
• Project manage the execution of integrated marketing campaigns across various channels, including digital marketing, advertising, PR, events, and partnerships. Be responsible for creation of region-specific content
• Give free rein to your creativity and make our training centre in frankfurt a place where vets can feel comfortable and focused on learning.  

Know HubSpot? Great, because that's our main marketing tool where we utilize key metrics and KPIs to measure effectiveness and optimize strategies for maximum impact. 

In a regular meeting you and the team will look into reports to track the performance of marketing activities.  

• Collaborate with the sales team to align marketing efforts with sales objectives, driving lead generation, nurturing, and conversion.
• Manage the marketing budget, allocating resources effectively and optimizing spend to achieve the desired return on investment. 

• Bachelor’s/Master’s degree in marketing or a related field
• Minimum of 3 years’ experience, including proven success in lead generation and inbound marketing
• Experience planning and executing successful marketing strategies
• Solid understanding of digital marketing channels, social media platforms, SEO/SEM, content marketing, and marketing automation
• Analytical mindset
• Excellent communication and presentation skills
• Strong project management skills, capable of managing multiple campaigns and initiatives simultaneously
• Experience in budget management, forecasting, and financial analysis
• Knowledge of the local market landscape, consumer behaviour, and cultural nuances within the country. Experience in the veterinary sector is desirable but not mandatory
• Proficiency in using marketing tools and platforms such as CRM systems, marketing automation software, and analytics tools
• Ability to travell occasionaly

This job is the right one for you, if:  

.. you are a native german speaker and fluent in english 

.. you have a result-driven and goal-oriented mindset 

.. you are thriving in a fast paced and dynamic environment  

.. you like to think strategically and develop innovative marketing approaches 

.. you like working with a diverse and international team with colleagues from the UK, Spain, Portugal and France 

.. you are creative and have a passion for new marketing trends 

.. you are solution-oriented and like to tackle challenges 

.. you like to work in a team and communicate on a daily basis 

Statutory Annual Leave Entitlement

Additional Leave for office closure: Additional leave on the afternoon of the 24th and the 31st December.

Weekly Hours: 40 

Location: Germany, remote

Annual bonus: Discretionary Annual Bonus 

EAP: Employee Assistance Program (EAP) with other benefits such as discount shopping portal.

Multi-cultural team and colleagues based globally