Marketing Manager

Dublin Zoo is seeking an experienced Marketing Manager to develop and implement a strategic marketing and promotional plan.

As a Marketing Manager, you will play a crucial role in shaping and guarding our brand identity and driving growth. You will be responsible for developing and executing effective marketing strategies, building strong relationships with our members, and ensuring that our brand message resonates with our target audiences. The successful candidate will play a key role in developing that further to support the delivery of the Zoo’s conservation master plan and strategic development plan. This role requires strong leadership, multitasking abilities, and a passion for conservation and wildlife.

Reporting to the Head of Commercial Operations, this is a highly visible role, as part of a team working to grow the Zoo’s income.

Key Responsibilities:

• Build and implement a long-term (3-5 years) consumer and corporate marketing strategy to drive additional visitation and revenue. To include, but not limited to, social and digital media and advertising, email marketing, out of home marketing and brand partnerships.
• Manage the digital product roadmap for website improvements, preparing investment cases for improvement, and appropriately prioritise based on business needs.
• Leads out market research, competitor research and brand sentiment tracking work.
• Own and execute full life-cycle marketing programmes from initial investment case, through to fulfillment, and post implementation benefits realisation.
• Collaborate with wider Zoo stakeholders (e.g. wider commercial operations team, conservation education, and visitor operations) to create a single promotional and communications calendar on a rolling 12-month basis to ensure a cohesive message and coordinated, successful execution.
• Act as a guardian for the Dublin Zoo brand and participates in cross-functional work to ensure that all promotional, retail and communications elements are consistent with brand identity. Balances the natural tension between a commercial operation and conservation charity.
• Creates and maintains strong working relationships with brand partners, vendors, and marketing or PR advisors.
• Organising and hosting brand events, including press days, workshops, TV and radio appearances etc.
• Collaborate towards ideation and own fulfilment of brand sponsorship activation activities e.g. events, promotions etc.
• Creates, and regularly produces, KPIs and/or other methods of measuring team performance and makes timely decisions to ensure best outcomes.
• Present and disseminate key information to a range of stakeholders from senior leadership and clients to team members and contractors.
• Own the marketing budget and be accountable for delivery against targets and business cases.
• Link (on-site duty manager) duties are required of this role 

• Strong PR, media and storytelling skills. Develops a PR strategy and tactical plan for managing the public relation function of Dublin Zoo in all media channels.
• Experienced people manager, comfortable leading and motivating teams of marketing, sales and events professionals. Further comfortable leading cross-functional teams towards successful execution of marketing and promotional activities.
• Bachelor’s degree in marketing, communications, or a related field.
• 10+ years’ marketing experience including, 2+ years’ experience in a marketing manager role
• Commercially minded, creative and innovative, results focused individual. Can demonstrate a track record of creating and delivering strategic marketing plans. 
• Experience managing a marketing and PR team and working with creative and media agencies. 
• Strong organizational skills with the maturity, confidence, and ability to cope well in high pressure situations, and manage multiple projects simultaneously to agreed deadlines.
• Excellent communication and interpersonal skills to collaborate with diverse teams and stakeholders.
• Excellent presentation, negotiation and influencing skills. 
• Experience with budget management and vendor negotiations.
• A passion for wildlife conservation and a positive attitude is highly preferred. 
• Undertake any additional duties as determined by the Head of Commercial Operations.