Relationship Management
1.1 Establish relationships with potential new customers by providing information, advice and support.
1.2 Maintain relationships with existing customers by providing guidance and support for our products and services.
1.3 Represent AIM at both regional and national events promoting AIM and seeking out future opportunities.
1.4 Prepare reports and submit to the Director for Business Transformation and Growth and the End-Point Assessment Director relating to business intelligence and performance.
1.5 Contribute to the planning and delivery of specific product launches.
1.6 Negotiate fees and prepare contracts for new providers.
1.7 Actively recruit providers for current apprenticeship standards
Performance Reporting
2.1 Review and report on internal performance data to ensure team targets are achieved.
2.2 Gather and record stakeholder feedback for quality improvement and monitoring requirements.
2.3 Manipulate external data to influence targeted approach for provider recruitment.
Business Case Development
3.1 Liaise with key internal colleagues to gather and submit business case for new products.
3.2 Gather internal information to create applications for approval for delivery of EPA, qualifications and bespoke.
Accountability and Regional Ownership
4.1 Take full ownership of the assigned region, acting as the primary point of contact and authority for all business growth-related activities.
4.2 Maintain an in-depth understanding of each centre within the region, including performance metrics, key stakeholders, product uptake, and potential growth opportunities.
4.3 As agreed with the Head of Business Growth and in line with targets, conduct regular F2F visits to each centre to strengthen relationships, evaluate service delivery, identify upselling opportunities, and ensure alignment with AIM’s strategic objectives.
4.4 Lead by example through visibility, responsiveness, and proactive engagement with all centres and partners.
Sales, Targets, and KPI Performance
5.1 Work to defined individual and regional growth KPIs across all AIM areas, including but not limited to: EPA, qualifications, bespoke products, and Access to HE.
5.2 Consistently exceed sales and growth targets by identifying new business, cross-selling across AIM’s full portfolio, and maximising revenue from existing partnerships.
5.3 Develop a detailed regional sales and activity plan that includes short- and long-term pipeline development, key account actions, and conversion goals.
5.4 Provide weekly/monthly KPI updates to the Head of Business Growth, including revenue tracking, prospect conversion rates, and risk/opportunity forecasting.
5.5 Proactively identify and act on upselling and cross-selling opportunities during all stages of the customer lifecycle.
Performance Accountability
6.1 Take personal accountability for achieving and exceeding defined growth metrics and sales targets within the region.
6.2 Participate in regular performance reviews to evaluate delivery against KPIs, with improvement plans where required.
6.3 Contribute to weekly meetings by sharing accurate, timely insights from the region regarding trends, competition, and market demands.
6.4 Champion a high performance culture within the team through collaboration, innovation, and a results oriented mindset.
