Account Manager - Minnesota

WPP Unite Overview

There’s never been a more exciting time in marketing, as media and commerce continue to merge to drive meaningful consumer experiences. As one of the most innovative CPG companies in the world, Unilever, the maker of iconic brands such as Dove, Hellmann’s, TRESemmé, Degree and many others, is adapting to this rapidly changing landscape with the help of WPP and its unparalleled network of agencies. 

The newly-created unit, WPP Unite, will be the pioneering force at this intersection, led by 3 of WPP’s most dynamic agencies: WPP Media, VML and Barrows, operating as ONE end to end strategy, design, and execution powerhouse.

WPP Media will bring their media thought-leadership and performance expertise, combined with the retail and commercial expertise of VML & Barrows to deliver integrated, end-to-end programs for the entire Unilever portfolio of iconic, household brands. True to its name, the team operates with a unified vision, from initial strategy to final execution, leveraging our collective expertise in design, engineering, and media integration to craft world-class brand programming. 

WPP Unite, comprised of the best talent in the industry, will pioneer a truly integrated agency model and drive unprecedented growth for Unilever in the years to come.

Barrows

Barrows is a commerce agency dedicated to building the world’s leading commerce experiences for brands and retailers. We combine creativity, strategy, and technology to deliver solutions that transform shopper engagement into conversion, from shopper marketing and category transformation to store design and digital in store. Our global team thrives on curiosity, collaboration, and a can-do spirit, creating commerce experiences that fuel growth and shape how the world shops.

Within the WPP Unite structure Barrows is looking to bring on a dynamic and results-oriented Account Manager to join our team. This role is pivotal in driving integrated marketing strategies that leverage commerce insights to enhance brand presence and performance in the digital and physical retail landscapes.

In addition to bringing a killer attitude and energy, this individual must be able to:

• Manage creative projects and be the key liaison between clients and strategy and design teams. In these cases, you will be responsible for clearly defining the project scope, managing the timeline, and ensuring ongoing communication among all parties.
• Serve as main point of contact for clients and manage their project needs, from initial brief to implementation within the studio to final reveal.
• Proactively anticipate both internal needs and client needs to ensure accurate and timely delivery of projects.
• Passion for health and wellness brands and the environment in which they operate to contribute to briefs and deliver great work.
• Develop the skill to convert research information to shopper marketing ideas that are right for your brands.
• Champion outstanding collaboration between departments to get to better work Participate in strategic and tactical planning sessions with a mind to innovation Responsible for the highest quality of creative briefs.
• Proactively problem solve with oversight from manager and escalate issues as appropriate.
• Collaborate well with internal agency teams and external agency partners to drive integrated programs.
• Strong attention to detail and organization, demonstrated through actions such as: effectively proofing own and others’ work to ensure accuracy.
• Actively and effectively manage timelines, budgets, and deliverables of multiple projects simultaneously.

• 4+ years of agency and/or strategy experience in brand, trade or shopper marketing or category management/sales
• Bachelor’s degree in related field
• Superior storytelling ability with excellent presentation skills
• Polished writing ability with professional tone
• Experience developing category or retailer led BTL programming, retail strategy, and shopper journeys strongly preferred
• Bring forth a passion for the psychology behind how and why shoppers make purchase decisions
• Exhibit a deep understanding of the US retail landscape, inclusive of channel variation and top retailers in the marketplace
• Toolkit and BTL experience preferred
• Shopper experience and holistic 360-degree planning preferred
• Ability to adapt to changing priorities, while working quickly against short deadlines
• Ability to work in the office 3 days a week (Tuesday, Wednesday, Thursday)

The salary range for this role is $70,000 - $90,000

*exact compensation will be determined based on individual experience

Benefits include:

• Unlimited PTO
• Medical, Dental, Vision (with an option for free medical care!)
• 401K with a % match
• Various maternity/paternity leave options
• Fully funded disability and life insurance options
• Headspace subscription
• Wellness Stipend
• and more....