Group Account Director

There’s never been a more exciting time in marketing, as media and commerce continue to converge to create more meaningful consumer experiences. Unilever, the maker of iconic brands including Dove, Hellmann’s, TRESemmé, Degree and many others, is navigating this changing landscape with the support of WPP and its network of agencies.

WPP Unite brings together media, commerce, strategy, creative and execution capabilities into one integrated team supporting Unilever’s portfolio of brands. The team combines WPP’s media expertise with Barrows’ deep retail and commerce capabilities to develop and deliver connected programs across both digital and physical retail environments.

Barrows brings 40 years of expertise in retail design and marketing, combining commerce strategy, creativity and technology to create engaging omnichannel experiences.

As a key part of WPP Unite, Barrows helps shape commerce marketing across Unilever’s portfolio of brands and retail partners, driving meaningful brand and business results.

Within the WPP Unite structure, Barrows is looking for a dynamic and results-oriented Group Account Director to lead commerce-focused client relationships across Unilever brand categories including Personal Care, Beauty & Wellbeing, Nutrition and Home Care.

This role will be responsible for senior client leadership, team management, commercial oversight and driving strong integrated commerce programs across the business.

In addition to bringing a killer attitude and energy, this individual must be able to:



• Lead development of business strategy for the client portfolio and deliver profitable growth
• Build strong senior client relationships and develop a deep understanding of their business needs and priorities
• Identify and develop new business and organic growth opportunities
• Lead and develop an internal team of Account Directors and Managers
• Set clear expectations, provide feedback and drive accountability across the team
• Motivate, inspire and contribute positively to the culture of WPP Unite and Barrows
• Monitor program performance against client objectives and recommend opportunities to optimize
• Partner closely with Strategy, Creative, Design and other teams to identify solutions and bring ideas through to execution
• Lead commercial scoping, pricing, forecasting and management of client scopes of work
• Proactively manage changes to scope, timelines and deliverables and set clear expectations with clients and internal teams
• Apply strong strategic thinking to connect Barrows’ capabilities with client growth objectives
• Provide clear reporting, analysis and business updates to internal stakeholders

• 10+ years of experience within a marketing agency, retailer, commerce or digital organization
• Strong experience leading senior client relationships and integrated account teams
• Experience with shopper marketing, retail, brand and trade activation
• CPG experience strongly preferred
• Strong business and financial acumen
• Experience with commercial scoping, forecasting and account financial management
• Proven track record of growing client relationships and identifying new revenue opportunities
• Strong leadership and interpersonal skills
• Entrepreneurial mindset with a hunger for growth
• Collaborative, proactive and comfortable working in a fast-paced environment
• Ability to be decisive, pragmatic and perform well under pressure
• Highly organized, accountable and attentive to detail

The salary range for this role is $152,500 - $181,000

*exact compensation will be determined based on individual experience

Benefits include:

• Unlimited PTO
• Hybrid schedule - 3 days in office
• Medical, Dental, Vision (with an option for free medical care!)
• 401K with a % match
• Various maternity/paternity leave options
• Fully funded disability and life insurance options
• Headspace subscription
• Wellness Stipend
• and more....