Senior Copywriter

WPP Unite Overview

There’s never been a more exciting time in marketing, as media and commerce continue to merge to drive meaningful consumer experiences. As one of the most innovative CPG companies in the world, Unilever, the maker of iconic brands such as Dove, Hellmann’s, TRESemmé, Degree and many others, is adapting to this rapidly changing landscape with the help of WPP and its unparalleled network of agencies. 

The newly-created unit, WPP Unite, will be the pioneering force at this intersection, led by two of WPP’s most dynamic agencies: GroupM and Barrows, operating as ONE end to end strategy, design, and execution powerhouse.

GroupM will bring their media thought-leadership and performance expertise, combined with the retail and commercial expertise of Barrows to deliver integrated, end-to-end programs for the entire Unilever portfolio of iconic, household brands. True to its name, the team operates with a unified vision, from initial strategy to final execution, leveraging our collective expertise in design, engineering, and media integration to craft world-class brand programming. 

WPP Unite, comprised of the best talent in the industry, will pioneer a truly integrated agency model and drive unprecedented growth for Unilever in the years to come.

Barrows

Barrows brings 40 years of expertise in retail design and marketing, and excels in leveraging insights and cutting-edge digital strategies to create engaging omni-channel experiences.

As a key part of WPP Unite, Barrows will  help shape the future of commerce marketing across renowned brand categories and retailers, and drive meaningful results for one of the world’s leading consumer goods companies.

Within the WPP Unite structure, Barrows is seeking a talented and versatile Copywriter to join their dynamic team. This individual will lead the creation of impactful, shopper-focused copy for a wide range of retail and shopper marketing initiatives. The ideal candidate has a passion for storytelling and a keen understanding of consumer behavior, translating insights into compelling narratives that inspire action.

Are you a seasoned copywriter? Do you possess the rare ability to not only craft engaging messaging, but also to propel brand love and drive conversion (while crafting copy so innovative, it redefines the category)? If so, keep on reading. WPP Unite is looking for a Senior Copywriter to join our creative team team dedicated to Unilever.

In this role, you’ll be the voice behind the brands, responsible for developing compelling copy for a variety of commerce-forward initiatives. Think: turning in-store displays at Target into hair styling havens for TRESemmé, building limited-edition kitchen appliances for Hellmann’s on Amazon, or crafting an AR shopping experience at Walmart for Axe. You’ll work closely with strategy and creative teams to bring Unilever’s brands to life at the intersection of culture and commerce – where the magic (and the sales) happen.

Key responsibilities include:

• Develop and execute compelling copy strategies for Unilever commerce campaigns.
• Write and edit engaging copy for a variety of channels, including in-store signage, digital ads, email marketing, and social media.
• Collaborate with creative and strategy teams to ensure copy aligns with brand guidelines and marketing objectives.
• Proofread and edit client-facing materials to ensure accuracy and consistency.
• Contribute to the development of WPP Unite’s internal brand voice and messaging.

• 5+ years of experience in a copywriting role.
• Proven experience working with CPG brands (preferred).
• Exceptional writing, editing, and proofreading skills.
• Social Media savvy, ahead of the curve on social trends, memes and platforms.
• Understanding of shopper behavior and retail environments.
• Ability to translate complex marketing strategies into clear and concise copy.
• Proficiency in presentation software (PowerPoint, Keynote).
• Excellent communication and presentation skills.
• Bachelor’s degree or equivalent.
• Portfolio showcasing relevant copywriting work demonstrating mastery across a range of brand voices and platforms.

The salary range for this role is $75,000 - $95,000*

*exact compensation will be determined based on individual experience

Benefits include:

• Unlimited PTO
• Medical, Dental, Vision (with an option for free medical care!)
• 401K with a % match
• Various maternity/paternity leave options
• Fully funded disability and life insurance options
• Headspace subscription
• Wellness Stipend
• and more....