Brand Manager ( Brand Experience & Execution)

Mogo Kenya is revolutionizing financial access. By offering a dynamic suite of products that includes boda-boda financing, car logbook loans, and smartphone loans, we leverage a nationwide network of 90+ branches to put capital into the hands of traditionally underserved communities. Backed by Eleving Group, a global fintech spanning Europe, Africa, and Asia we are on a mission to drive sustainable financial inclusion. 

This is an exciting time to join. We move fast, think big, and give real ownership to the people who drive our growth. If you want to build and scale financial products that change lives, this is the place to do it. 

Most people don’t meet MOGO on a screen. They meet us on a branch signboard, at a dealer’s shop counter, on a shade at a boda stage, at a roadshow or a painted market stall. Across our HQ offices, 90+ branches and 1,000+ dealerships, agents and partner locations, every one of those moments should look, feel and work like MOGO.

We’re looking for a Brand Manager to own that physical brand experience: to set the standards, build the playbooks and systems that let them scale, and personally take projects from brief to finished installation. This is a hands-on role for someone who is as comfortable negotiating with a signage supplier or walking a dealership floor as they are shaping a creative concept.

 Brand standards, playbooks and the MOGO Brand Hub

• Define MOGO’s physical brand standards for HQs, car branches, boda branches, dealerships and other touchpoints, with tiered minimum, standard and premium execution levels matched to each location type.
• Build practical playbooks covering look and feel, signage, POSM, materials, messaging, customer experience and maintenance.
• Set up and run the MOGO Brand Hub as the single source of truth for guidelines, templates, playbooks, production specifications and approved assets, including the Employee Brand Toolkit (email signatures, presentation and social templates, virtual backgrounds, corporate documents).
• Establish production, supplier, maintenance and asset-lifecycle standards.

Point of sale: dealers, agents and partners

• Make MOGO consistently visible and distinctive across smartphone dealerships, boda dealerships, agents and retail partners.
• Create dealer and agent playbooks, onboarding kits, sales tools, training materials and POSM that help partners sell MOGO effectively.
• Set co-branding standards and approval processes for how MOGO and strategic bike partners share space in branches and other shared environments.

• Bachelor’s degree in business, marketing, finance, economics or a related field. 
• 4+ years of experience in product management, product ownership, product marketing or commercial roles - ideally in financial services, fintech, lending or a related consumer-facing industry.
• Proven track record of growing a product, channel or P&L (e.g. growth in sales, issuances or revenue).
• Experience owning marketing plans and campaigns across digital and offline channels.
• Comfortable working with data and analytics tools to track performance and inform decisions.
• Experience leading or coordinating IT / digital development projects (Agile / product-owner experience is an advantage).
• Lending, credit or loan-product experience is a strong plus.

• Experience in financial services, telco, FMCG, automotive or motorcycle sectors in Kenya or East Africa.
• Experience building dealer, agent or franchise programmes.
• A degree in marketing, design, communications or a related field.

Feel Good

• A friendly and dynamic work environment
• An excellent well-being program:
• Health insurance (after probation period)
• Pension scheme (after probation period)
• Active social life and events

Win

• Fast results without the friction of bureaucracy
• Great victories due to the transparency of the company and its goals
• Bonuses and awards for the great work
• Participate in victory celebrations with your co-workers

Grow

• Together with an intelligent team
• Yourself and the company with the established feedback culture
• Your knowledge with training possibilities