Job Profile and Responsibilities
ExpressCredit is a global consumer finance company operating in Zambia and three surrounding countries, including Namibia, Botswana, and Lesotho.
We operate a multi-channel lending platform for private and government sector employees underserved by mainstream financiers. As a good corporate citizen, our goal is to help people in need of short-term and long-term financial assistance – all of which make a meaningful and lasting impact on the local communities.
ExpressCredit is a game-changer and one of the fastest microlenders in the country. A combination of new technologies, mobile sales, and a network of branches and direct sales positions us well for growth and building a sizeable, well-performing loan portfolio.
We are looking for a suitably qualified, competent, and highly motivated professional based in Lusaka to fill the position of Marketing Officer.
Job Mission:
The Marketing Officer is responsible for assisting to develop, execute, and manage the company's marketing strategies. The role is critical in ensuring that marketing efforts align with business goals, enhance brand visibility, and drive customer acquisition and retention. Assists the Marketing Manager to oversee marketing campaigns, monitor their effectiveness, and assist manage the overall marketing budget.
Summary Key Responsibilities:
- Assist Create and execute marketing plans in line with business goals.
- Assist with planning, creating, and overseeing digital, print, and traditional marketing campaigns.
- Coordinate with designers to request artwork and external agencies.
- Monitor the performance of campaigns (ROI, engagement, leads generated) and adjust as needed
- Ensure consistency in branding across all branches, marketing materials and platforms.
- Record and track expenses and adjust spending according to campaign results and business priorities.
- Manage social media posts. Plan, create, respond to customer inquiries, monitor engagement levels, post social media posts.
- Use data analytics to measure marketing performance and generate insights.
- Proactively come up with marketing ideas and suggestions for improvements
- Assist in managing marketing calendar activities, budgets, and databases.
- Help in organizing marketing materials(stock), promotional items, or customer events.
- Source, manage and liaise with local providers of marketing services
- Work cross-functionally with sales and customer service teams to ensure cohesive messaging and support business growth.
- Prepare weekly, monthly reports as requested by supervising Manager