B2B Content Executive

We are seeking a creative and strategic B2B Content Executive to join our growing marketing team. In this role, you will craft compelling content that resonates with business audiences across the crypto, fintech, iGaming, and tech industries. Your work will be pivotal in enhancing our brand presence, engaging target audiences, and driving qualified lead generation. If you are passionate about producing high-quality content and enjoy working in a fast-paced, innovative environment, this role is for you.

• Develop high-quality written and visual content tailored for B2B audiences, including blog posts, pitch decks, product one-pagers, whitepapers, case studies, infographics, and social media assets.
• Use Canva and Figma to create engaging visual content and templates that complement written materials.
• Collaborate closely with marketing, business development, and design teams to ensure content aligns with business goals and audience needs.
• Repurpose and adapt core content into multiple formats to increase reach and engagement (e.g., transforming a blog post into a Twitter thread, email series, or infographic).
• Monitor and analyze content performance metrics to inform and optimize future content strategies.

• Minimum of 2 years’ experience creating B2B content within fintech, crypto, or tech industries.
• Proven ability to produce diverse, engaging B2B content that supports lead generation and brand building.
• Proficiency in Canva and Figma for designing visual content and templates.
• Strong analytical skills with experience using content performance data to guide content development.
• Excellent written and verbal communication skills in English; additional languages are a plus.
• Good understanding of industry-specific terminology, trends, and pain points in crypto, fintech, iGaming, or related sectors.

• Creativity and innovation with a passion for storytelling and compelling messaging.
• Strong collaboration and communication skills to work effectively across teams.
• Strategic thinker with the ability to align content initiatives with business objectives.
• Adaptable and flexible in repurposing content and adjusting strategies based on insights.
• Detail-oriented with a focus on accuracy and maintaining brand voice consistency.

• Engagement Rates: Increase in content engagement metrics such as time on page, social shares, and comments.
• Lead Generation: Measurable contribution to growth in qualified leads through content-driven initiatives.
• Content Reach: Growth in distribution and reach of core content across multiple channels and formats.
• Quality & Consistency: Maintaining high standards in content accuracy, relevance, and brand voice alignment.

• Exciting and challenging work in a rapidly growing fintech and cryptocurrency environment.
• Competitive salary within the range, plus performance-based bonuses.
• Medical insurance to support your health and well-being.
• Education budget for continuous professional development.
• English classes.
• A friendly, supportive, and highly skilled team focused on innovation and growth.

If you’re ready to make an impact in the fintech world and join a forward-thinking company, apply now to be part of our journey at Paybis!