Social Media Manager

  • In-house
  • Marketing
  • Ukraine

Job Brief

We are seeking an experienced Social Media Manager to lead and expand our presence across X (formerly Twitter) and LinkedIn. This role is pivotal in fostering a vibrant and engaged community, enhancing user experience, and driving brand loyalty. The ideal candidate will have a deep understanding of the crypto, fintech and iGaming landscape, excellent communication skills, and a proven track record in social media strategy and execution.

Key Responsibilities

  • Collaborate with C-suite executives to craft and publish insightful content on LinkedIn and X, positioning Paybis as a leader in the crypto and fintech space.
  • Develop and manage a content calendar that highlights executive perspectives, industry trends, and company milestones.
  • Produce expert informed content tailored for each platform, including posts, articles, infographics, and short-form videos.
  • Ensure consistent brand voice and messaging across all social media channels.
  • Develop and implement strategies to engage our communities on and create an organic B2B lead flywheel from X and LinkedIn.
  • Track social media metrics, including engagement rates, follower growth, and website traffic generated from social channels.
  • Provide regular reports with actionable insights to inform future strategies.
  • Work closely with marketing, product, and customer support teams to align social media initiatives with company goals.

Requirements

  • Minimum of 3 years in social media management, within the crypto sectors with experience in fintech or iGaming preferred. 
  • Demonstrated success in engaging communities on X and LinkedIn. 
  • Strong understanding of cryptocurrency, blockchain technology, and the fintech and iGaming ecosystem.
  • Excellent written and verbal communication skills in English.
  • Proficiency in using social media management tools and analytics platforms.
  • Ability to handle multiple projects simultaneously and work in a fast-paced environment.
  • Passionate about crypto and and crypto trends.
  • Flexible and adaptable to changing priorities and community needs.
  • Experience with event planning and hosting virtual community events.
  • Familiarity with additional languages is a plus.


Soft Skills

  • Creativity and innovation in content and engagement tactics.
  • Strong storytelling and communication skills.
  • Community-focused mindset with excellent moderation capabilities.
  • Proactive, self-driven, and able to work autonomously.
  • Adaptable and resilient under changing conditions.


What We Offer

  • Competitive salary
  • Performance-based bonuses
  • Medical insurance
  • English lessons
  • Budget for professional development
  • Flexible, remote work environment with a focus on innovation
  • A collaborative, dynamic team atmosphere


Ready to unleash your creativity and build vibrant communities in the exciting world of crypto and fintech? Apply now and join Paybis!