Social Media Marketing Manager

  • In-house
  • Marketing
  • Ukraine

Job Brief

We’re seeking a creative, strategic, and hands-on Social Media Marketing Manager to lead the growth of Paybis’ social presence across platforms. You’ll be responsible for building loyal crypto-native audiences, increasing organic reach, driving engagement, and cultivating vibrant communities—especially on Telegram, Discord, and X.

You’ll also play a critical role in executive thought leadership, helping position Paybis' leadership as authoritative voices in crypto and fintech. This role requires a storyteller who isn’t afraid to shoot a video on their phone, engage directly with users, and track every click, share, and follower gained.

Key Responsibilities

  • Develop and execute a multi-platform social strategy across LinkedIn, X (Twitter), Telegram, Meta (Facebook & Instagram), TikTok, and Discord.
  • Build, grow, and manage engaged crypto-native communities on Telegram, Discord, and X.
  • Plan and maintain a consistent, high-quality content calendar tailored to each platform.
  • Create original content including short-form videos, carousels, memes, infographics, and UGC-style clips.
  • Write compelling copy and scripts with deep understanding of the crypto audience.
  • Collaborate with Paybis executives to publish thought leadership content, especially on LinkedIn and X.
  • Actively moderate community spaces, respond to user comments and sentiment.
  • Run engagement initiatives like AMAs, giveaways, and polls to boost community loyalty.
  • Track KPIs such as engagement rate, follower growth, reach, video views, referral traffic, and sentiment.
  • Use analytics to optimize content and posting schedules; produce monthly reports with insights and recommendations.

Requirements

  • 2+ years of social media and community management experience, ideally in crypto, fintech, or tech startups.
  • Proven track record growing social channels organically and building active communities.
  • Hands-on experience with Telegram, Discord, X (Twitter), LinkedIn, TikTok, and Meta platforms.
  • Strong video and visual content creation skills (mobile and editing tools).
  • Comfortable appearing on camera or directing UGC-style content.
  • Excellent copywriting skills tailored for social audiences and brand tones.
  • Strong grasp of social media analytics tools and growth tactics.
  • Autonomous, creative, highly organized, and comfortable in a fast-moving environment.


Soft Skills

  • Creativity & Innovation: You create fresh, engaging content and use new formats to keep our audience interested and growing.
  • Communication & Storytelling: You craft clear, compelling narratives that connect with crypto audiences and elevate our brand voice.
  • Community Engagement: You actively listen, respond, and build strong relationships within our crypto-native communities.
  • Proactivity & Initiative: You take charge to create content and grow channels without waiting for direction.
  • Adaptability & Resilience: You quickly adjust to changes in platforms, trends, or company needs while staying positive and motivated.


What We Offer

  • Competitive salary
  • Performance-based bonuses
  • Medical insurance
  • English lessons
  • Budget for professional development
  • Flexible, remote work environment with a focus on innovation
  • A collaborative, dynamic team atmosphere


Ready to unleash your creativity and build vibrant communities in the exciting world of crypto and fintech? Apply now and join Paybis!