Brand Manager

Join a forward-thinking, high-growth SME with a strong reputation in the B2B market, where you'll be part of a collaborative and passionate team of professionals. You’ll have the opportunity to influence brand strategy at a strategic level, with real autonomy and the chance to make a meaningful impact from day one. We offer flexible working and clear paths for progression, along with the opportunity to lead significant projects that enhance marketing effectiveness. You'll contribute to exciting and purpose-driven work, including projects like The Wave, Solar Tree, and the New Hospitals Programme, initiatives that make a lasting, positive difference.

As Brand Manager, you'll be the custodian of our brand, responsible for driving brand awareness, consistency, and equity across all touchpoints. You’ll play a pivotal role in translating our business goals into impactful brand execution that resonates with B2B audiences, internally and externally.

You’ll work closely with the Marketing Director, Bid leader and Business development team to ensure that everything we say and do aligns with our brand themes and identify and delivers value for our internal and external clients.

As a certified B Corp, we’re committed to putting people and the planet first, creating a workplace that supports innovation, professional growth, and the well-being of our team. If you're looking to join a business with strong values, a clear purpose, and a dynamic future, we’d love to hear from you.

• Develop and implement a cohesive brand strategy tailored to B2B audiences.
• Ensure brand consistency across all channels—digital, print, events, sales collateral, and internal communications.
• Own and evolve brand guidelines, ensuring they are practical, up-to-date, and embedded across the business.
• Lead initiatives to improve brand perception and awareness within target markets and industry segments.
• Collaborate with content and project case studies to create compelling, on-brand marketing materials and campaigns.
• Partner with internal stakeholders to align brand strategy with business objectives and go-to-market plans.
• Monitor and analyse brand performance using key metrics (awareness, engagement, perception).
• Conduct market, competitor, and customer insight research to inform brand decisions.
• Champion the brand internally—driving employee advocacy and engagement through internal brand campaigns and training.

We’re after someone who’s not only creative and strategic, but also commercially astute and proactive. The ideal candidate will have:

• 3–6 years of experience in brand, marketing, or communications roles, ideally within a B2B environment.
• Proven experience building or evolving a brand in a complex or technical market.
• Strong understanding of integrated marketing, messaging frameworks, and brand architecture.
• Excellent communication skills with the ability to influence stakeholders at all levels.
• A curious mindset and a passion for continuous learning and improvement.
• Ability to manage multiple projects and priorities with energy, focus, and attention to detail.
• Experience with brand measurement tools, CRM platforms, and marketing automation tools (e.g., HubSpot, Salesforce) is a plus.

Join a dynamic team where innovation meets impact. At Ward Williams, we create an environment where every individual can thrive and grow.

• Hybrid working with 4 days in the office to foster collaboration.
• Competitive salary that rewards your skills and experience.
• Tailored training and development to help you reach your goals.
• Generous 38 days of annual leave, including public holidays.
• Your birthday off to celebrate in style.
• Enhanced maternity and paternity leave for growing families.
• Employer pension contributions of 6% to secure your future.
• Life Cover worth three times your salary for peace of mind.
• Access to Aviva Digicare+ with virtual GP and wellness support.
• Comprehensive in-house wellbeing services.
• Opportunities for charitable fundraising and dedicated volunteering days.
• Active participation in professional and industry organisations.
• Regular sports and social events to build connections.

Be part of a culture that values you, not just for what you do, but who you are.

Ward Williams is proud to be an equal opportunity employer, committed to fostering diversity and inclusion.