Reward Store Executive

Reward Play is our solution which turns (loyalty) points liability into engagement and it is a fully integrated platform to allow easy micro point redemptions with a chance to win big prizes, while generating significant cost per point savings for our clients (loyalty program operators)

As a Reward Store Executive at Loylogic, you will be responsible for the flawless execution of all raffles across Reward Hub and GIftHub, optimize the commercial performance of PLAY, be the subject matter expert on PLAY both internally and externally, ensure the experience for program members is exciting and worth repeating over and over, maintain all raffle pages in the various stores for our clients, provide continuous feedback to the product manager of PLAY, as well as the Program Consultants and our clients to show the value created, both in terms of revenues and higher engagement, as well as program savings via the lower cost per point investment

Gamification: Drive maximum engagement with members through redemption of their miles / points by participating in raffles of varying length and value.

• Member centricity – based on your understanding of the briefing by the Program Consultant regarding segments (persons), needs and desires, segment campaign and messages on the need of and relevance for the member.
• Distinguish Brand raffles as such in the redemption experience (e.g. different use of banners, colors etc).
• Ensure the positioning of PLAY as a revenue maker (iso only cost reduction driven) for clients. Show impact of CLTV, reactivation, churn prevention, NPS
• Create a holistic raffle calendar for each of our PLAY clients to drive mass participation among program members
• Create, maintain and refine the playbook for PLAY for raffle roll-outs for clients to avoid reinventing the wheel
• Ensure we operate each raffle fully compliant with legal (raffle) guidelines across the participating countries / states
• Create and maintain a repository of all available raffle content that can easily be used by others in the organization (e.g. Program Consultants, Sales Directors etc)
• Continuously optimize campaigns: E.g. Follow up on non-winners in raffles to reactivate them. Use triggers like vouchers, or temporary offers to encourage accumulation, leverage all relevant touchpoints to promote raffles (like at check-out in reward shop), add low cost/freemiums to raffles for higher chance of winning, and more excitement etc.
• Bring the winner experience to a next level of engagement, e.g. call winners iso (impersonal) emails and winner handling. Adds to excitement, use on SoMe.
• Redemption mix: Evergreens always on. Temporary raffles and seasonal offers to create urgency.
• Aspirational prices for dreamers.
• Persuasion techniques like mostly ordered, our staff picks, only few left,
• Liaise with the Operations team so winner draw and approval including fulfilment processes are adhered to in line with (country specific) legal requirements.
• Collaborate with our Program Consultants to understand each member community and the overall program marketing calendar so that the PLAY concept is seamlessly integrated into the overall program offering and communication
• Based on that understanding, provide the needed input to the marketplace team to ensure they can source the right prizes for the raffles within the available prize budget. 
• Provide input to the Program Consultants for their marketing calendar to support activation of dormant members, stimulating fresh accumulation amongst new members, as well as redemption among active members at a much lower cost via the Reward PLAY solution
• Provide input to the product manager of PLAY to continuously improve the offering (e.g. automated subscription for daily and/or weekly draws, give high-tier members privileges like early entry, volume discount, or exclusive raffles etc), as well as improving raffle related operational processes to drive efficiency and scaling opportunities
• Brief the operations team to set up the various raffles across eligible markets
• Determine the right prize points for the raffles tickets (e.g. 150 points for a particular raffle ticket)
• Provide the needed information to Finance and the Program Consultant regarding settlement with program and prize suppliers
• Liaise via our legal counsel with our raffle legal advisor to ensure each Reward PLAY campaign strictly follows legal eligibility checks per country / state
• Store management of Reward PLAY pages within our client’s reward marketplace (run by Loylogic)
• Daily analytics of store page performance and raffle performance, including profitability assessment of each raffle for both Loylogic as well as the loyalty program (cost savings)
• Create case studies to illustrate the massive saving potential of Reward PLAY
•  Budget responsibility for the Reward PLAY income via existing clients
•  End responsibility to ensure all raffles comply with elements such as:
• Winner approval (automatically or manually)
• Winner page (customizable and dynamic)
• Age Eligibility (automatically checked)
• Time limits (security verification tests)
• Restricted countries (automatically updated)
• Math and skill test (optionally to verify winner)
• Duration of raffle (variable)
• Retain access for marketing rights
• Utilize gamification to optimize user engagement, encouraging repeat visits, increased time spent on the platforms, and interaction with campaigns.
• Prepare and present regular reports on performance, insights, and recommendations for improvement to Program Consultants as well as senior management.

To be successful in this role you'll need a blend of creativity, analytical prowess, and a deep understanding of e-commerce dynamics coupled with:

• Fluency in Business English
• At least 3 years of experience in marketing, e-commerce
• Strong understanding of e-commerce trends, user behavior, and customer journey optimization
• Experience with customer segmentation and personalized gamification strategies
• Knowledge of psychological principles related to user motivation and engagement
• Strong analytical skills to interpret data and make data-driven decisions
• Excellent organizational and project management skills
• Ability to work independently and as part of a diverse, international team
• Creative thinking with a focus on continuous improvement and innovation for enhancing user experiences through gamification

We are an international team, with members located in offices across the world. We share learnings across cultures, support and encourage each other to overcome any challenges that distance and time zones may throw up.

 The goodies we offer

• Highly-attractive bonus scheme
• Competitive salary dependent on experience
• Hybrid working model (mix of office and home office)
• Unlimited access to LinkedIn Learning platform
• Own university for super-quick onboarding
• Own company communications platform
• Own points-based incentive program
• Enjoy a day off on your birthday
• And many more benefits …