Marketing Manager (Europe)

Eleving Consumer Finance is a dynamic and international FinTech company dedicated to empowering diverse communities worldwide. Our mission is to create access to innovative and sustainable financial solutions, driving upward social mobility.

We are at the forefront of financial inclusion, serving markets where traditional banking falls short. Our reach extends across 7 countries, encompassing the Balkan Europe region, including Moldova, North Macedonia, Albania, and the Southern Africa region, covering Namibia, South African Republic, Botswana, and Lesotho.

In most of the markets we enter, cash economy conditions are prevalent, making our comprehensive online and offline customer service experiences a unique offering. With a presence spanning multiple continents, our international team of over 1200 dedicated professionals forms our greatest asset.

From more than 200+ branches, we offer a diverse array of flexible financial products, providing the means for individuals and communities to thrive, and we are constantly expanding our footprint.

Join our team, and be part of our mission to transform the financial landscape for the better.

As Marketing Manager for our Europe region (Moldova, North Macedonia, Albania) , you'll own marketing performance across the region and drive real commercial growth. You'll turn customer and market insights into sharp, sales-driven campaigns, working closely with local teams and agencies.  If you thrive in a fast-paced environment and enjoy collaborating with cross-functional and cross-cultural teams to drive campaign success, we want to hear from you.

In this role you will:

• Own marketing performance across the Balkans markets and ensure local marketing activities support commercial targets and customer growth.
• Act as the main marketing point of contact for the Balkans Hub and take independent ownership of day-to-day marketing decisions and execution.
• Ensure strong execution across all markets while maintaining clear ownership, deadlines and quality standards.
• Build annual and monthly marketing plans with local teams, with clear priorities, budgets and goals.
• Manage marketing budgets and shift spend based on performance and business priorities.
• Lead customer acquisition across digital and offline channels, focusing on applications, conversion, CPL and ROI.
• Create campaign concepts, offers and sales-driven copy based on customer insights, market trends and competitor activity.
• Brief and manage agencies and external partners, and make sure all materials meet brand standards and deliver on time.
• Work with country management, sales, product, digital and other teams to improve the website, customer journey and funnel, and find new growth opportunities.
• Support product launches, promotions and brand projects across the region.
• Track performance, spot what isn't working and share regular updates and action plans with management.

• 4–5 years of marketing experience, including independently managing campaigns and budgets.
• Solid understanding of digital and performance marketing, CRM and customer acquisition funnels.
• Creative thinking and copywriting skills, turning local market and customer insights into clear, persuasive, sales-driven campaigns.
• Commercial mindset, with the ability to link marketing activities to customer growth and ROI.
• Analytical skills to track performance, spot issues and turn data into concrete actions.
• Ability to plan and allocate marketing budget based on expected business impact.
• Proven project-management skills, with the ability to run several initiatives at once and manage external agencies and suppliers.
• Ownership mindset, with the confidence to make decisions and drive execution.
• Excellent communication and stakeholder-management skills, including work with senior management and local teams.
• Experience working across multiple markets or countries is a strong plus.
• Higher education in Marketing, Business, Economics, Communications or a related field.
• Fluent English, written and spoken.

• A collaborative, experienced, and supportive team where "We Win Together" is more than a value- it's how we work every day
• International environment and vibrant team culture that values curiosity and continuous learning
• Ownership from day one: Lead marketing for a whole region, with the freedom to make decisions, test new ideas and act quickly.
• Comprehensive benefits, including health insurance, lunch allowance, paid mobile calls, parking, and a special day-off package for your birthday and other important occasions
• Fresh fruit, warm drinks, and a welcoming office environment to keep you energized throughout the day
• Work-life balance that supports your lifestyle because we believe great results come from people who feel their best
• Competitive salary up to 3500-4300 EUR gross, complemented by result-oriented bi-annual bonus.