Digital Content Producer

Yorkshire County Cricket Club is entering a new phase of growth and transformation. With a renewed strategic focus and ambitious commercial objectives, the Club is evolving how it operates on and off the field — strengthening its brand, broadening its audience, and unlocking new revenue opportunities across cricket and non-cricket activity. With Headingley as one of the most iconic venues in world cricket, Yorkshire is building a scalable digital ecosystem to support fan growth, commercial performance, and long-term sustainability.

The Marketing function sits at the heart of Yorkshire’s commercial growth strategy, driving audience growth and revenue across cricket and non-cricket activity. Through integrated campaigns, CRM, digital engagement and performance marketing, the team converts brand attention into measurable commercial outcomes. At the centre of this sits Yorkshire Studios - the Club’s digital and content capability. The team is responsible for growing reach, deepening engagement, and creating seamless journeys from discovery through to purchase and long-term loyalty. 

The Content Producer will play a central role, creating engaging, entertainment-led content across Yorkshire’s digital platforms and working closely with Men’s, Women’s, and pathway cricket, as well as community and non-cricket activity.

Working within the content and digital team, you will ideate, film and edit high-quality video content, develop repeatable formats, capture immersive matchday and behind-the-scenes storytelling, and support commercial campaigns and partner activations.

This is a hands-on production role requiring an experienced content operator capable of independently filming and producing both short-form and long-form video content in a fast-paced sporting environment. The role combines creative flair with commercial focus to drive measurable audience growth, engagement, and platform performance.

The Content Producer will create content that fans actively seek out and share. You will drive consistent growth in digital reach and engagement through distinctive, modern, and commercially aligned formats. Your work will not only entertain but also inspire action -supporting ticket sales, memberships, hospitality, and partner value - while strengthening Yorkshire’s digital presence and fan connection.

As part of your application, we would like you to submit a portfolio of your work which you believe is relevant to this role. You will be able to submit this as part of your application along with your CV.

• Lead ideation, creation, and execution of bold, platform-native video content that drives fan engagement and digital growth
• Develop scalable, entertainment-led formats that captivate existing fans, attract new audiences and sustain year-round interest
• Film, produce and edit both short-form and long-form video content across multiple formats and platforms including YouTube, Instagram, TikTok, Reels, Shorts, Stories, and emerging channels
• Create immersive, fan-focused content capturing matchdays, training environments, community initiatives, and non-cricket activity
• Identify compelling stories, trends and cultural moments that connect cricket with wider fan communities
• Showcase players through authentic, personality-driven storytelling that strengthens fan connection
• Assist in writing and scheduling engaging, platform-native copy across digital and social channels, ensuring consistent publishing and alignment with the wider content strategy
• Identify emerging content formats, platform innovations, and digital product opportunities to enhance fan experience and monetisation

• Proven experience creating high-performing digital video content with a demonstrable track record of driving audience engagement and platform growth
• Proven experience independently filming and producing short-form and long-form video content in professional environments
• Hands-on proficiency in video production, editing, and content tools (e.g., Adobe Premiere, Photoshop, After Effects)
• Excellent storytelling, copywriting, and editorial judgement, creating content that resonates with diverse audiences
• Ability to work across platforms, adapting content for YouTube, Instagram, TikTok and other social channels
• Use audience insights and performance data to refine content and ensure high-quality, engaging and brand-aligned output

To see all the key responsibilities and see the full essential and desirable critiera better, you can access the job description here.

Working at Yorkshire Cricket, you will benefit from the following:

• Health cash plan provider
• 25 days annual leave which increases based on years of service plus statutory bank holidays
• Pension contributions
• Yorkshire County Cricket Club membership
• Access to employee assistance programmes
• Enhanced parental leave
• Volunteering leave
• Wellbeing and cultural leave

Yorkshire Cricket is committed to safeguarding children and adults at risk. As part of that commitment, this post requires a Disclosure and Barring Service (DBS) check at the appropriate level. The possession of a criminal record will not necessarily prevent an applicant from obtaining this post, as all cases are judged individually according to the nature of the role and information provided. Information about how we manage DBS checks can be found in our DBS Guidance

We believe that a diverse and inclusive environment makes us stronger. We are committed to building a team where everyone feels welcomed, valued, and empowered to contribute their unique perspectives. Diversity, equity and inclusion are at the core of our recruitment strategy, and we welcome applicants from all backgrounds.

Should you have any questions regarding the vacancy or the different areas this role covers, do not hesitate to get into contact with us at [email protected].