First 30 days — Fully onboarded into the B2B ecosystem: products, clients, and internal processes. Existing roadmap, backlog and prioritization framework reviewed. Discovery processes and communication rhythms established with Sales, Account Management, Marketing and Engineering. Clear articulation of the platform vision and module architecture — what is live now, what is in development, what is licence-gated. Gap register for upcoming modules delivered, with the top gaps specced and in delivery. Written updates delivered on time, unprompted.
First 90 days — Full ownership of dedicated product streams with independent product decisions aligned to company strategy. Sprint cadence and committed ETAs running. First embedded partners signed and live on the platform. Partner feedback lifecycle established as a structured process — regular interviews, a single repository for findings, and a documented route from insight to backlog item. Partner onboarding time measurably reduced, with stage-level visibility into where the bottleneck sits.
First 12 months — All platform modules live in production, each with real partners transacting. A self-serve activation funnel operational for new partners — from signup through compliance gate to first transaction, without a sales or engineering touch. A repeatable licence-to-segment activation playbook executed at least once. Unit economics modelled per module and per partner, tracked against actuals monthly, with at least one pricing or packaging decision made on the evidence. Measurable growth in platform-attributed volume against the MVP baseline.