Marketing Lead

  • Full-time 40 (8,8,8,8,8,0,0)
  • Marketing
  • Employee

Description

The Marketing Lead is an ambitious, creative, enthusiastic individual, who strongly believes in our mission and principles and is excited by creating change through transformational digital content. They will be responsible to help create and spearhead Islam21c’s marketing and growth strategy for its new brand, website/app, mailing list, social media channels, podcast streaming services and portfolio of products.  

Key Responsibilities

  • Strategy development: Research, develop and recommend the long-term strategic growth strategy and plan for traditional, social, and digital media.  
  • Implementation of strategy: Oversee the implementation of our digital and offline marketing strategy; ensuring that we optimise the appropriate channels to enhance brand awareness, increase our readers’ engagement and drive audience hitting planned annual targets. 
  • Brand Management: assume role of brand guardian, keeping an eye on activities and material to make sure the brand profile is consistent with the mission and visual identity. 
  • Leadership and management: Lead and manage a team of contractors, staff, and volunteers. Ensure Islam21c is working in an efficient and effective way following best practices and targets are being met.  
  • Growth: Researching and understanding marketing and Social trends and looking for ideas, ensuring Islam21c remains relevant and searching out avenues for growth. 

Person Specification

  • Degree is desirable. 
  • At least five years of experience in planning and implementing both online and offline marketing campaigns with a proven track record of success.  
  • Experience in growing, leading, managing, and holding to account a team of staff and volunteers.  
  • Team player yet confident working alone, with ability to identify and formulate thoughts on critical issues.  
  • Able to grasp and interpret Islam21c’s vision and mission and create narratives and compelling campaigns around them. 
  • Ability to look beyond own area of expertise, and willing to go the extra mile to learn, develop and deliver results.  
  • Ability to work well under pressure, to meet tight deadlines in a stimulating environment while managing multiple campaigns.  
  • A personal commitment to our vision and mission.  
  • Professionalism and best practice in all duties.  
  • Proficiency in using standard word processing, financial planning and presentation software and online tools.  
  • Excellent written and verbal communication skills. 
  • Broad knowledge, empathy, and understanding of Islamic principles 
  • Excited by change, loves working in an active, fast-paced environment, and is committed to inspiring confidence and creating impact. 
  • Willing to support the sales and fundraising initiatives of Islam21c 
  • Participation at our Annual Dinners and occasional team-building activities 

Benefits

A Welcoming Team 

Our team is a united group of dedicated individuals that work together with a sense of brotherhood / sisterhood. 


Flexibility 

We offer remote working, and we are open to arrange your working days and hours to what works well for all. 


Generous Annual Leave 

We provide a considerable 28 days’ paid annual leave per year, plus two additional days for Eid al-Fitr and two for Eid al-Aḍhā! 


Learning & Development 

We give all our team opportunities to learn and develop their knowledge and skillset with training and education options. 


Team Building 

We hold a team building event every year for teams to come together, get to know each other better and enjoy group activities. 


Islamic Education 

We hold classes for our team to access and improve their knowledge and understanding of Islam under highly qualified scholars. 


Personal Development 

We help our team with their personal journey and assign mentors to support each person with their chosen goals and aspirations. 


Access to Scholarship 

We give our people the chance of working with well-respected scholars who are on hand to share advice and regular beneficial reminders. 


Competitive Pay 

We seek to maintain competitive salaries for the non-profit sector and believe that all staff ought to be paid fairly according to the valuable work that they do. 


A Lasting Legacy 

We strongly believe that our work not only is rewarded in this world but will be a form of charity with ongoing rewards – if Allah wills! 


Partner Discounts 

Enjoy generous discounts on products or services from our partners Including courses, retreats and excursions. 


Special Gifts 

For the memorable occasions in life. We will keep the details a surprise for this one!