The Position
- Responsibility and creation of the marketing strategy for strategic planning
- Development of a marketing strategy based on market data for current and new markets
- Providing tools and materials for the effective functioning of the sales team
- Delivering an overview of all marketing activities aiming to drive awareness and sales – ranging from digital, print, media and social media to market research and direct marketing
- Advising on the development of the corporate brand
- Analysing key marketing performance metrics and providing market research, forecasts, competitor analyses, campaign results and consumer trends
- Further development of existing product strategies and the development of new product strategies in existing and new business areas and markets based on business development data
- Further development of consistent sales, tender and training documents together with sales and inputs from other departments
- Introduction of and responsible for corporate planning tools and responsibility with the marketing team
- Development of KPI related to G&O within the marketing Team
- Monitoring of marketing KPIs and budgets to assess performance and take appropriate action
- Creation of the desired data for partners and investors regarding the marketing strategy
- Market and competition observation as well as targeted use of marketing tools
- Overseeing coordination with external agencies
- Providing development opportunities and guidance for the marketing team and marketing manager on work priorities, budgets, and resources
- Marketing and brand strategy development to raise brand reputation and recognition
- Strategy implementation of a high-performing marketing strategy to improve business performance across on and offline channels
- Market analysis and evaluation of marketing campaigns
- Ensuring that marketing initiatives are effective, proactive and engaging
- Communicating marketing goals effectively, both within the team and the wider business
- Developing and leading a multidisciplinary team to achieve strategic goals and deliver a measurable result
- Creating best practices and using insights to develop and implement marketing plans across the business
- Identifying new business opportunities and providing actionable plans to the marketing department and sales teams, ensuring the continuous improvement of the company’s marketing efforts
- Further development of the business model and internal processes - together with the other colleagues of the management
- Maintaining close contact with production (via COO) and BD/R&D (via CPO) for the purpose of aligning the divisions in relation to corporate strategy
- overseeing the management of annual marketing budgets
- Responsibility for setting up issue management and corporate resilience in the marketing organization in the event of crisis management