Global Director Marketing

  • Full-time
  • C-Level / Leadership
  • Düsseldorf

The Position


  • Responsibility and creation of the marketing strategy for strategic planning
  • Development of a marketing strategy based on market data for current and new markets
  • Providing tools and materials for the effective functioning of the sales team
  • Delivering an overview of all marketing activities aiming to drive awareness and sales – ranging from digital, print, media and social media to market research and direct marketing
  • Advising on the development of the corporate brand
  • Analysing key marketing performance metrics and providing market research, forecasts, competitor analyses, campaign results and consumer trends
  • Further development of existing product strategies and the development of new product strategies in existing and new business areas and markets based on business development data
  • Further development of consistent sales, tender and training documents together with sales and inputs from other departments
  • Introduction of and responsible for corporate planning tools and responsibility with the marketing team
  • Development of KPI related to G&O within the marketing Team
  • Monitoring of marketing KPIs and budgets to assess performance and take appropriate action
  • Creation of the desired data for partners and investors regarding the marketing strategy
  • Market and competition observation as well as targeted use of marketing tools
  • Overseeing coordination with external agencies
  • Providing development opportunities and guidance for the marketing team and marketing manager on work priorities, budgets, and resources
  • Marketing and brand strategy development to raise brand reputation and recognition
  • Strategy implementation of a high-performing marketing strategy to improve business performance across on and offline channels
  • Market analysis and evaluation of marketing campaigns
  • Ensuring that marketing initiatives are effective, proactive and engaging
  • Communicating marketing goals effectively, both within the team and the wider business
  • Developing and leading a multidisciplinary team to achieve strategic goals and deliver a measurable result
  • Creating best practices and using insights to develop and implement marketing plans across the business
  • Identifying new business opportunities and providing actionable plans to the marketing department and sales teams, ensuring the continuous improvement of the company’s marketing efforts
  • Further development of the business model and internal processes - together with the other colleagues of the management
  • Maintaining close contact with production (via COO) and BD/R&D (via CPO) for the purpose of aligning the divisions in relation to corporate strategy
  • overseeing the management of annual marketing budgets
  • Responsibility for setting up issue management and corporate resilience in the marketing organization in the event of crisis management


Your Profile

  • Team player with a strong track record as a leader with several years experience in leadership (or project lead) and marketing responsibilities
  • providing strong leadership and demonstrating the company’s values and leadership behaviour framework
  • A good communicator with the confidence to provide expert professional advice
  • The ability to develop strong relationships and work closely with your team, other departments and with external multi-disciplinary teams
  • Demonstrable success in marketing towards complex projects such as integrators or corporates with several stakeholder levels.
  • Innovative and results-driven – promoting a culture of high performance with a focus on successful outcomes
  • gile and calm under pressure – able to adapt to a challenging environment where change is frequent and unpredictable
  • ability to analyse and review marketing metrics and trends to identify opportunities and threats
  • understanding of content writing and creation, customer relationship management (CRM), social media marketing, search engine optimisation (SEO), public relations, email marketing, advertising and automation
  • Knowledge in agriculture or agtech preferable
  • Knowledge in Impact and ESG topics preferable
  • Experience in building teams as well as planning and implementing change projects
  • Winning personality with strong sales and customer orientation
  • Entrepreneurial hands-on mentality and organizational skills
  • Very good knowledge of spoken and written German and English
  • Interest in feed and food, animal welfare and a diverse customer landscape
  • Analytical thinking and an affinity for numbers
  • Excellent communication skills in dealing with different stakeholders
  • like to work in young and active working environment

Benefits

  • VSOP program with participation in the increase in value of the company
  • Responsible for the exponential growth in highly sustainable topic
  • Great creative freedom in and with a passionate team
  • Startup culture with a hands-on mentality and short, fast decision-making processes
  • Attractive remuneration including participation in the sales success
  • Extensive additional services for personal and professional development
  • Flexible and modern working
  • A modern office in a central location in central Düsseldorf

About Corbiota

Corbiota aims to create a more sustainable modern farming by providing young animals with natural and animal-friendly nutrition. Feeding young animals with Corbiota’s earthworms strengthens their eubiosis, the natural balance of microorganisms in their gut and immune system and triggers their natural instincts. They grow up stronger, healthier and more resistant towards diseases, reducing the need for antibiotics treatment - one of the biggest global challenges in today’s farming.

In addition corbiota offers natural fertilizer and recently started a research project on crops. 


Corbiota serves several UN Sustainability goals, is funded by the Ministry for Economic Affairs and Climate Action and is part of Scale-Up.NRW, while the company started in 2019 as a venture of BASF’s business incubator Chemovator GmbH. It has been founded as an independent Company in 2022 and is based in Düsseldorf. Germany.