Product Marketing Officer

We are seeking a Product Marketing Officer with a strong technical acumen to support our Product Office team. This role ensures that the technical value and "WHY" behind our products are clearly articulated across all channels to engage current customers and empower our Sales and Service teams. Working closely with Sales, Engineering, Service, and Communications, you will help create content and positioning that align with our company’s strategic vision.

• Own and Drive Product Messaging

Define and maintain a compelling product messaging strategy that communicates the unique benefits of our products to both technical and non-technical audiences. Work with cross-functional teams to ensure our message supports the sales process without replacing it.

• Sales Partner Enablement

Act as a key partner to the Sales team by creating sales enablement tools such as product briefs, battle cards, and customer success stories. Train and support the Sales team to ensure they understand and can communicate product insights that resonate with customers.

• Develop and Optimize Data-Driven Content

Collaborate with the analytics team to develop impactful, data-backed content, continuously optimizing materials based on feedback and performance metrics. Content will range from digital resources to POS materials that drive customer engagement and understanding.

• Align Product Vision Internally

Represent product vision internally, ensuring consistent messaging across departments and building enthusiasm around new product developments. Collaborate with the Communication team to ensure all materials are on-brand and reinforce corporate design standards.

• Ensure Market Alignment and Competitive Positioning

Regularly analyze market trends and competitor strategies to maintain a clear understanding of our product’s positioning. Use these insights to strengthen our messaging and guide the Sales team in effectively addressing the competitive landscape.

• Content Creation and Basic Design

Lead content creation efforts, handling basic design tasks independently and coordinating with external agencies for advanced visual work. Ensure all materials reflect technical accuracy, visual appeal, and align with our brand’s standards.

• Technical or commercial degree (university or university of applied sciences).
• Over 3 years of experience in product marketing, preferably within a technical field.
• Strong technical understanding with the ability to translate complex concepts into clear, engaging content.
• Advanced skills in PowerPoint and experience with creating presentation materials.
• Proficient in German and English, with excellent verbal and written communication skills.
• Collaborative, hands-on, and able to take initiative with a strategic approach to problem-solving.

• Experience in aviation or with technical products.
• Passion for aviation and pilot training.

Loft Dynamics is a team of over 80 passionate hard- and software engineers, highly specialized developers, and dedicated aviation and production experts that has achieved the world's first qualification for a Virtual Reality Motion training device by the European Aviation Safety Authority EASA with its Robinson R22 & Airbus H125 training solutions. All mechanical designs and electronic systems are engineered and coordinated in-house. Another strength of the team is its proximity to flight schools and professional operators worldwide. Swiss launching customer Mountainflyers, the Heli Academy, the development partner Air Zermatt, the helicopter manufacturer Airbus Helicopters and other important industrial partners enable the development of highly performing and innovative training solutions with the best possible value. Several European and North American training centers have already ordered our training devices and services and operate them successfully. The company is multiplying its products and services offers and growing rapidly.

We offer a modern and flexible working environment with the latest development tools, exciting challenges, and future-oriented career opportunities for you!

If you are interested, we would enjoy receiving your application documents. We are looking forward to getting to know you.

For questions, please get in touch with our HR Business Partner Marianne +41 44 442 09 56.