Description
We are looking for a Marketing Manager to join Mogo Romania, part of the international FinTech group Eleving Group.
You will work closely with our international Marketing HUB to localize and execute marketing campaigns, manage local media and partnerships, and develop content that connects with Romanian customers.
We are looking for a proactive, hands-on marketing professional who understands the local market, brings fresh ideas and can turn marketing plans into successful local activities.
What you'll do
- Localize and execute marketing campaigns developed by the Marketing HUB, adapting advertising concepts, messages and materials to the Romanian market.
- Plan and coordinate local integrated campaigns across TV, radio, outdoor advertising and digital channels, ensuring effective execution.
- Manage relationships with local media agencies, suppliers and partners, including media planning, negotiations and campaign delivery.
- Plan and manage social media content, creating engaging posts, advertising copy, newsletters and other customer communications.
- Create simple visuals and short videos using Canva, CapCut, AI tools and other content creation platforms.
- Work with the HUB SEO team to localize, update and improve website content.
- Monitor competitor activities, market trends and customer behavior, sharing insights and recommendations with the Marketing HUB.
- Identify and propose local marketing initiatives, partnerships and campaign opportunities based on market needs.
- Support local dealer marketing activities, sponsorships, events and other business initiatives.
- Track local campaign execution, budgets and results, working with the Marketing HUB to improve marketing effectiveness.
What we're looking for
- At least 3 years of experience in marketing, campaign management or a similar role.
- Experience executing marketing campaigns across digital and offline channels, including working with media agencies and suppliers.
- Strong Romanian copywriting and communication skills, with good written and spoken English.
- Hands-on experience managing social media and creating content for different channels.
- Good understanding of digital advertising (Meta, Google Ads), SEO and website content management.
- Experience using content creation tools such as Canva, CapCut and AI tools.
- Strong organizational skills, attention to detail and ability to manage multiple campaigns and partners.
- Proactive, creative and independent, with a good understanding of Romanian consumer behavior and market trends.
Will be considered an advantage: Experience in financial services or FinTech, integrated marketing campaigns, UGC content or sponsorship management.