Mobile Marketing Manager

  • Full-time
  • Marketing

Company Overview

Paybis, founded in 2014, rapidly established itself as a leader in the cryptocurrency sector, offering comprehensive services for individuals and businesses worldwide. Our initiatives include Paybis.com for trading digital currencies and advanced business solutions like White Label On/Off Ramp and Crypto Processing platforms. Committed to transparency, security, and education, we strive to bridge the traditional financial systems with the crypto economy.

Position Overview

As a Mobile Marketing Manager at Paybis, you will drive growth and enhance the visibility of our mobile applications. This role involves setting ambitious targets for app installs, leading campaign optimizations, and collaborating on cross-team marketing strategies. You'll need robust experience in mobile marketing, a solid grasp of app optimization techniques, and innovative marketing skills to excel in this role.

Key Responsibilities

  • Lead the overall growth in app installs, setting and achieving ambitious targets.
  • Launch, optimize, and scale ROI-positive channels and campaigns, leveraging collaboration with partners and SaaS platforms.
  • Conduct a wide range of experiments to identify top-performing creatives for campaign optimization.
  • Lead the strategy for App Store Optimization (ASO) and Google Play Store Optimization (GPSO), enhancing the visibility and attractiveness of Paybis mobile products.
  • Explore new horizons for organic app listing enhancements, consider expansion into new app stores, and investigate web publishing opportunities for broader reach.
  • Seek out opportunities for scaling installs through related marketing channels
  • Closely collaborate with other Marketing team members and departments to orchestrate cross-team campaigns and promotions, ensuring a unified approach to marketing strategy.


Requirements

  • Experience: 3-5 years of proven experience in mobile or affiliate marketing, with a focus on achieving significant app install growth and executing successful campaigns.
  • Platform Expertise: In-depth knowledge of Apple Search Ads and Google Ads, an ability to manage diverse ad campaign types effectively. Other advertising platforms (Meta, X, TikTok, etc.) would be considered as an advantage.
  • Technical Proficiency: Familiarity with Mobile Measurement Partner (MMP) platforms, Firebase, Appstore Connect, and Google Play Console, demonstrating a comprehensive understanding of tools essential for app marketing success.
  • Market Understanding: A strong grasp of the mobile app development and marketing landscape, enabling strategic decisions that align with industry trends and user preferences.
  • Innovative Thinking: A visionary and creative approach to marketing, capable of out-of-the-box thinking to identify and exploit unique growth opportunities.
  • Language Skills: Good command of English (minimum B1 level) for clear and effective communication within an international team and industry.

Why Paybis?

  • Supportive Team: Join a friendly and professional team.
  • Career Growth: Opportunities to advance your fintech career.
  • Training: Paid training & development opportunities
  • Benefits: Health insurance coverage after the probation period.
  • Company Culture: Engage in corporate events, game nights, and company gatherings.
  • Complimentary company-provided lunches, fresh fruits, and snacks in the office.


Join us at Paybis and become part of a team that's shaping the future of cryptocurrency. If you're ready to take on a challenging role and contribute to our continued success, we'd love to hear from you.