Marketing Executive

Dublin Zoo is a world-renowned conservation organisation and one of Ireland’s most visited attractions. We are committed to inspiring people to connect with the natural world and take action to protect wildlife and habitats.

We are seeking a talented and enthusiastic Marketing Executive to assist our team during a very exciting time at Dublin Zoo. The successful candidate will play a key role in executing marketing campaigns, enhancing our communications, and supporting visitor engagement.

Key Responsibilities:

The Marketing Executive will work across a variety of areas to support the Zoo’s marketing and communications strategy.

Responsibilities for this role will include but are not limited to:

• Managing updates and content on the Dublin Zoo website, ensuring accuracy and user-friendliness.

• Collaborating with internal teams to publish engaging blog posts that align with Dublin Zoo’s conservation and educational objectives.

• Assisting in planning and scheduling social media content across platforms to engage followers and promote events.

• Ensuring the Dublin Zoo brand remains consistent and strong in all Dublin Zoo communications.

• Monitoring social media channels, responding to comments and inquiries to maintain a positive online presence.

• Supporting the creation and distribution of press releases, media alerts, and other PR materials.

• Assisting in the planning and execution of on-site events, including launches, themed activities, and seasonal celebrations.

• Coordinating marketing activations to promote events and campaigns, ensuring high-quality visitor engagement.

• Collaborating with the marketing team to develop and deliver creative campaigns that increase visitor numbers and awareness of Dublin Zoo’s mission.

• Working with external vendors and agencies to produce promotional materials and advertisements.

• Acting as an additional point of contact for marketing-related vendors if necessary, enabling the team to ensure projects are delivered on time and within budget.

• Prepare and distribute marketing briefs, timelines, and reports to stakeholders.

• Providing support for the development and execution of Zoo collateral such as annual reports, strategy documents and newsletters.

• Maintain organised records of marketing activities and materials.

• Support the marketing team with administrative tasks as needed.

Key Attributes:

• Creative thinker with strong attention to detail.

• Highly organised and able to work both independently and collaboratively.

• Passionate about conservation and wildlife.

• Willingness to work on-site at Dublin Zoo and attend occasional evening or weekend events as required.

• Minimum of 3 years’ experience in a marketing role, preferably in a dynamic and fast-paced environment.

• Strong understanding of digital marketing, including social media management, website content updates, and blogging.

• Excellent communication skills, both written and verbal.

• Strong negotiation skills. • Proven ability to manage multiple projects and meet deadlines.

• Proficiency in MS Office and familiarity with design tools such as Canva or Adobe Suite.

• Knowledge of CMS platforms (e.g., WordPress or similar), social media platforms, and analytics tools such as Google Analytics. Desirable:

• Experience in PR or media relations.

• Background in the tourism, hospitality, events, or conservation sector.