Content Writer

Tyrrell Building Technologies Group is a rapidly expanding organisation with a focus on smart buildings achieved by utilising innovative technologies and solutions.

We achieve our aims and target our growth and expansion plans through strategic business units in the group, including a full turnkey engineering business, product distribution, hardware and software research and development and SAAS analytics reporting and estate portfolio management platform business. We have ambitious regional expansion and financial growth plans.

TBT are based in a friendly office in Leigh, Lancashire but our team has grown into global customer locations, and we intend for this to continue as we set ambitious growth targets for the group.

The Content Writer (CW) reports to the Group Marketing Director and is responsible for creating engaging and relevant content for our 5 brands within our group. The content you create will be the voice of our brand and used across various functions including our website, social media channels and email campaigns. The aim of the role is to help us increase our brand presence, customer engagement and support business growth, whilst translating complex technical concepts to both our technical and non-technical audiences. The role will collaborate with the full marketing team to ensure content is aligned with the company’s vision, values and marketing strategies to convey a unified message across all delivery channels.

Content Creation & Management:

• Write, edit, proofread and publish news articles and updates for 5 brand websites.
• Ensure content is SEO-friendly, accurate and aligned with brand tone and messaging.
• Use SEO best practice to improve search ranking and content visibility.
• Regularly update website content to reflect the latest news, services and developments.
• Create visually appealing artwork using tools such as Canva or Adobe Suite to complement written content.

Social Media Management:

• Develop engaging social media posts for 5 brands LinkedIn channels.
• Create and maintain a content calendar to schedule posts, ensuring consistent and timely delivery.
• Monitor engagement, respond to comments, and support community building.
• Create visually appealing artwork using tools such as Canva or Adobe Suite to complement written content.

Email Campaign Support:

• Collaborate with the marketing team to plan, write and schedule regular email campaigns.
• Assist in tracking campaign performance and making improvements where necessary.

Content Strategy:

• Collaborate with the marketing team to understand target audiences, campaign goals and brand messaging.
• Analyse performance of content and adjust strategies to increase engagement.
• Conduct research on industry trends, competitors and audience preferences to create relevant and timely content.

• Previous experience as a Content Writer or similar role.
• Proficiency in crafting clear, concise and engaging written content.
• A keen eye for detail and a strong command of grammar and punctuation in UK English.
• Excellent writing, editing and proofreading skills in UK English.
• Strong understanding of content creation for websites, social media and email campaigns for diverse audiences.
• Ability to generate innovative ideas for content creation and storytelling.
• Create visually appealing artwork using tools such as Canva or Adobe Suite to complement written content. Experience in using graphic design tools such as Canva or Adobe Suite to create visually appealing artwork and graphics.
• Understanding of SEO: Basic knowledge of SEO principles, keyword optimisation and best practices.
• Basic understanding of digital analytics tools such as Google Analytics to track content performance and make data-driven decisions.
• Basic understanding of email marketing tools such as HubSpot.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Strong communication and collaboration skills to work effectively within a team environment.

Location: Hybrid/Remote

Reporting to: Group Marketing Director

Core Hours: 9am - 17:30pm Monday - Friday (excluding public holidays)

Salary: £26K - £28K per annum

Holiday Allowance: 25 days per year from 1st Jan - 31st December

Pension: 3% Company contribution after 3 months