Director of Integrated Marketing

  • Full-time
  • Encinitas


Today’s healthcare fails many of us living with chronic conditions. It is unnecessarily difficult to access medical advice, prescriptions, and medications. With how far technology has come, it’s time to modernize and digitize healthcare. is redesigning healthcare for the consumer, making it easy, affordable, and kind. We focus on people living with chronic conditions such as diabetes, high blood pressure, and high cholesterol and are creating a unified care experience all in one digital service. Our service will be individualized for each patient, incredibly convenient and kind, and offered at affordable prices even without insurance.


The experienced founding team worked together previously to build a company that is now used by over 3 million people with diabetes worldwide, has more than 200 employees, and was acquired by Roche in 2017. is well funded by tier 1 Silicon Valley investors and launched our full service in August 2021.


We are looking for people who are not just looking for a job - but a mission - people who want to be part of something special, work for the benefit of our users, and transform healthcare for the better.

As one of the first team members you will...

  • Analyze brand positioning and consumer insights
  • Shape and communicate our vision and mission
  • Lead creative development to motivate the target audience to “take action”
  • Build a marketing team of more awesome people around you 
  • Develop product marketing strategies (pricing, advertising, product launching)
  • Craft compelling messages across marketing channels (landing pages, ad campaigns)
  • Work with various teams (design, content, acquisition, product, sales) to implement strategies
  • Test marketing product features, releases and ad copy
  • Evaluate projects using relevant KPIs and feedback from existing and prospective customers
  • Work with marketing agencies and make them deliver exceptional work 
  • Oversee all public relations activity
  • Have an entrepreneurial spirit in you to build up the culture and business at 9amHealth


  • You have +7 years of digital marketing experience at a leading consumer-facing e-commerce or online subscription company 
  • You inherently understand digital marketing and bring a network of freelancers or agencies to give us a kick start
  • You have a sweet spot for brand building
  • You’re a great communicator and motivate your team to go above and beyond our wildest dreams 
  • You see the big picture, but are not shy of the nitty gritty and you put hard KPI’s behind it
  • You love numbers and you have fun experimenting to meet your goals
  • You’re a positive, innovative and empathetic

You will stand out if you

  • You’ve worked in a direct to consumer digital health company before 
  • You have experience in design and/or copywriting
  • You surf like a pro and you don’t mind paddling out with a few beginners.

Here is what you can expect & benefits

  • We love to work together in the office but also offer flexibility to work from home
  • Being part of a growing team that will tackle big problems means you will have the ability to shape the service and how we interact with the world around us
  • Working with a small, flexible team with lots of opportunities to shape technology, infrastructure, culture, and ways of working
  • We keep it fun, open and collaborative. Everyone has a voice. A key measure of our success is your happiness 
  • We are a family friendly workplace. Most of us have kids and know how crazy and unpredictable life can get
  • Great employee benefits that keep you covered
  • Your office will be based in Encinitas, California, steps away from the Coast Highway 101 and Beacons Beach.

We value the diversity of perspective and seek to build an inclusive workplace that welcomes people from all different backgrounds. Let’s do some good and have fun! Go ahead and hit the apply button, we look forward to hearing from you!