SEM/PPC Specialist

  • Full-time
  • Marketing
  • LV

TWINO has industry-leading know-how and years of experience in digital alternative lending. Since we were established in 2009, we’ve issued loans over 1.4 billion euros across the world - from Russia and Poland, right over to Vietnam and many other countries.

As an SEM/PPC specialist, you will be responsible for TWINO products' presence and visibility in search engines to increase direct online sales and revenue through paid search.

Your responsibilities

  • Full SEM traffic channels ownership (Google Ads and Yandex Direct)
  • Align paid search strategies with business objectives, priorities, and goals for all channels, including Search, Retargeting, Display, and Affiliate
  • Manage a multitude of campaigns in different markets through analysis, planning, execution, tracking, and reporting
  • Execute tests, manipulate bids, bidding strategies, and ad copy to maximize sales
  • Perform ongoing keyword discovery, expansion, and optimization
  • Plan SEM budgets and manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies
  • Produce detailed, accurate, and insightful reports
  • Collaborate with SEO analysts to improve ad quality through landing page optimization and creation
  • Collaborate with internal clients to maximize SEM positive impact on business KPIs
  • Perform competitor analysis
  • Manage creatives production for the owned channels

What we are looking for

  • Minimum 3 years of extensive hands-on experience running SEM on Google Ads with a proven track record of delivering results (Yandex Direct considered an advantage)
  • Google Ads certification (Yandex Direct certification considered an advantage)
  • Solid understanding of performance marketing and online B2C customer acquisition
  • Proficiency in quantitative analysis / analytical skills with a keen ability to translate research into actionable insights
  • Advanced proficiency in MS Excel or Google Sheets
  • Fluent in Russian and English
  • Excellent grammar and creative writing skills
  • In-depth experience with Google Analytics (Yandex Metrica considered an advantage)
  • Solid understanding of the technical side of conversion tracking and retargeting capabilities
  • A reasonable understanding of SEO and HTML, the overall Search Engine spectrum
  • Ability to multitask and prioritize competing deadlines and projects
  • Being a self-starter with a “do it now” attitude
  • Willingness to learn and advance – have an “I will figure it out” attitude
  • High self-discipline and ability to plan daily, short term and long term activities effectively
  • Ability to adapt and respond quickly to a fast-changing environment
  • Up-to-date with the latest trends and best practices in SEM and SEO


At TWINO it is not about entitlement, it is about impact. A good idea is always taken seriously, and you can truly make a difference. We offer you large responsibility from day one. We encourage an open feedback culture and team effort. If you show collaborative spirit, drive and passion, your learning curve will be steep and your career opportunities with TWINO - immense.

We offer favorable terms of employment and a competitive remuneration package. The salary range for this position varies from EUR 2000-2600 gross depending on the skill set, experience, and other competencies.

Your work will play a critical role in expanding the TWINO global presence in the lending industry. If you are ready to join our overachiever's team to accomplish our mission – you’re welcome to apply, even if you do not meet every single requirement mentioned above.