THE JOB
ABOUT SNAG
For far too long, we endured the discomfort of ill-fitting clothes, designed for a single body shape. But our bodies aren’t one shape; Every-Body is beautifully different, and we love to celebrate this diversity.
We sold our first pair of tights in 2018, and what's transpired since has surpassed our wildest dreams. We're not just in the business of fashion; we're actively challenging the status quo and defying the oppressive grip of the fashion patriarchy. It's time to shatter the mould that has long beaten down individuals based on their size, be it plus size, tall size, broad size, super size, or any size at all.
We've introduced dresses, leggings, swimwear, skirts, and a whole lot more! Our aim is to spread the joyous spirit of resistance, arming our community with not just fabulous clothes to fit everybody, but also the power of language, tools, and affirmations.
THE ROLE: Digital Marketing Exec
Reporting to: Chief Marketing Officer
Salary: between £28-35k DOE
MISSION
As our digital marketing executive, you will be responsible for driving customer acquisition strategies and increasing brand awareness. This role will focus on growing and retaining our customer base in France, Netherlands & Belgium. You’ll have the autonomy to decide the marketing mix, the creative and manage the budgets to acquire new customers and be a part of growing the Snag customer base.
DUTIES
- Develop and Execute Growth Strategies: Lead the development and execution of acquisition campaigns that drive customer growth across a mix of digital and traditional channels in your area (e.g., paid search, paid social, display advertising, email marketing, TV, radio etc.)
- Target New Audiences: Develop campaigns to unlock new target customer groups for Snag and look for innovative ways to grow our database and provide meaningful engagement
- Content distribution – Ensure Snag content is distributed in the right way and right channel to support new customer acquisition and influencing metrics, and brand impact
- End-to-End Campaign Management: Own the full cycle of growth and acquisition campaigns, from ideation to execution and performance analysis. This includes setting objectives, budgeting, testing, optimisation, and reporting.
- Data-Driven Decision Making: Use customer insights, data, and performance analytics to refine and improve campaign strategies. Continuously test and optimise to achieve the best ROI.
- Creative Strategy & Execution: Collaborate with the marketing and creative teams to develop engaging, on-brand campaign creatives and messaging that resonate with target audiences across both digital and traditional platforms.
- Cross-functional Collaboration: Work closely with product, customer service, sales, and data teams to ensure campaigns align with overall business goals and deliver consistent messaging.
- Customer Journey Optimisation: Identify and influence on the missing pieces of the look and feel of the to improve the customer acquisition funnel, from initial engagement through to conversion and repeat purchase. and influencing the feel of the European website.
- Budget Management: Own the budget for growth and acquisition campaigns, ensuring cost-effective use of resources and staying within budget whilst maximising impact.
- Reporting & Analysis: Regularly report on key campaign KPIs and ROI, providing actionable insights to senior leadership.