New Business Manager, Corporate Partnerships

Job Title: New Business Manager, Corporate Partnerships

Reporting To: Director of Corporate Partnerships 

Salary: £39,428 - £50,450

Hours: 37.5 hours per week

Location: Alder Hey Children’s Charity (based within the hospital), Liverpool /Hybrid-working

This is an exciting opportunity to join our Corporate Partnerships Team, playing a key role in driving new business income Reporting into the Director of Corporate Partnerships, the New Business Manager will work closely with the wider Corporate Partnerships Team to deliver our corporate partnerships strategy.

This is a proactive role focused on developing and maintaining a strong pipeline of prospective corporate partners, identifying opportunities that strategically align with the Charity’s aims and objectives, and support our ambitious plans for growth.

The New Business Manager will be responsible for identifying, developing and securing new high-value corporate partnerships creating compelling and innovative proposals and pitches to convert opportunities into long term relationships.

The postholder will also be responsible for ensuring a thorough handover of newly secured partnerships to a dedicated Account Manager, who will take responsibility for the ongoing relationship.

Strategy Delivery:

• Work closely with the Director of Corporate Partnerships to develop an annual activity plan aligned with the wider corporate partnerships’ strategy.
• Take ownership of annual new business income target, developing and implementing clear plans to achieve and exceed expectations.
• Proactively identify and research high-value corporate prospect opportunities across local, regional and national businesses using insight and emerging business and sector trends to support this process.
• Work collaboratively with teams across the Charity and Trust to develop compelling proposals and pitches aligned with the Charity aims and objectives.

New Business Development:

• Lead the new business process from identification of prospect, through to engagement, pitching, negotiation and securing a corporate partner.
• Management of the new business pipeline including regular review of the process to ensure it is robust.
• Work together with the wider Corporate Partnerships Team and Community Business Team to ensure a coordinated approach to identification of opportunities and management through the new business process.
• Leverage Alder Hey Children’s Charity corporate events to build and strengthen relationships, generating new business opportunities beyond the event.
• Collaborate with the Corporate Partnerships Team to identify and develop opportunities for growth, increased engagement and additional value from current partnerships.
• Supporting the Director of Corporate Partnerships with a Business Ambassador Group.
• Produce and deliver high quality written and verbal proposals/pitches that accurately reflect the funding opportunity and impact of supporting Alder Hey Children’s Charity.
• Lead negotiations and contract processes with prospective partners.
• Ensure a structured and effective handover of newly secured corporate partnerships to the Account Management Team, providing clear information on agreed commitments, partnership objectives, opportunities and expectations to support long-term relationship development.

Reporting:

• Utilise the CRM database to maintain accurate records which feed into pipeline reporting and the stewardship journey.
• Create new business progress reports and forecasts for the Director of Corporate Partnerships to feed into the Charity strategy.
• Ensure that for all opportunities, appropriate due diligence and risk assessments are completed in line with the Charity ethical processes and policies.
• Monitor and evaluate performance against agreed financial and non-financial KPIs.
• Ensure all activity complies with relevant fundraising regulations, data protection requirements, charity policies and ethical fundraising standards.

Communication and stewardship:

• Identify opportunities to engage with senior decision makers, warm contacts and networks which could support with new prospects.
• Proactively develop and maintain relationships that support with potential new partnership outcomes.
• Represent Alder Hey Children’s Charity at external events when necessary to raise the organisations profile and promote partnership opportunities. 
• Work with the Charity Marketing Team to develop a communication plan for pipeline opportunities.

Other Duties:

• Deliver tours of the hospital autonomously. 
• Be an outstanding advocate for Alder Hey Children’s Charity in line with the core values of the organisation.
•  Be an active and supportive member of the Alder Hey Children’s Charity team, contributing to the team’s development and working collaboratively with colleagues and volunteers.
• Attend and support events run by the fundraising teams where required, including occasional out-of-hours working.
• Gain and maintain in-depth knowledge and understanding of the charity’s work, priorities and future plans.
• Act as a spokesperson for the Charity when required, including representing at external events as appropriate.
• Any other reasonable duties as required by your line manager.

Qualifications, Knowledge and Experience

Essential

• Knowledge and understanding of corporate partnerships or the commercial sector
• Experience in fundraising, business development, sales or an income generating role
• Demonstrable success in identifying, developing and securing new business opportunities
• Proven record of achieving financial targets.
• Experience of securing high-value and/or multi-year corporate partnerships
• Experience of efficiently managing and delivering a demanding and varied workload.
• Ability to gather and analyse information and from this, produce reports and relevant documents.
• Confident communicator with excellent networking and relationship-building skills
• Experience in presenting to senior level decision makers, internally and externally

Desirable

• Experience of working at a charity.
• Experience of using a CRM system or database.
• Experience within a Corporate Fundraising/Partnerships Function
• Experience of managing or supervising colleagues.
• Experience in preparing partnership contracts.

Skills and Attributes

Essential

• Commitment to principles of equity, diversity, safeguarding, data protection and collaborative working.
• Excellent communications skills, both verbal and written across a range of audiences.
• Ability to build strong working relationships, negotiate with confidence and influence a wide range of people both internally and externally
• Self-motivated and positive attitude with the ability to work under pressure in a fast-paced environment.
• Ability to work in a logical and organised manner and remain focused while adapting quickly to shifting priorities and emerging demands.
• Ability to work effectively as part of a team as well as independently.
• Understand the necessity of dealing carefully and within data protection legislation, with confidential matters, including handling both personal and business critical information.
• Excellent IT skills including Microsoft packages.
• A strong understanding of business motivations and the ability to identify suitable opportunities for corporate-charity partnerships
• Able to inspire and persuade through compelling storytelling, presentations and negotiations
• Self-sufficient and confident to make decisions within the boundaries of the role.
• The post-holder will often be the charity’s first point of contact with donors and visitors to the Charity and must demonstrate an understanding of the principles of donor care.

Additional requirements

Essential

• Strong interest in working for a children’s health charity.
• An understanding of and commitment to the values of Alder Hey Children’s Charity.
• Willingness to get involved with activities across the charity.
• Willingness to occasionally work outside of normal office hours.
• High standards of personal conduct, honesty and integrity.
• Respect for and ability to maintain confidentiality.
• The ability to communicate sensitively and appropriately with donors, including families of children treated in the hospital.

Alder Hey Children’s Charity raises vital funds to help make Alder Hey Children’s Hospital a truly world-class, patient-friendly hospital for the 450,000 patients and families we care for every year.

The charity helps to fund a range of activities and projects that are designed to enhance and improve the lives of our amazing young patients. This includes the funding of specialist medical equipment to ensure our brilliant surgeons and clinical staff have the most up to date and cutting-edge technology available and funding hi-tech distraction equipment designed and proven to reduce pain and anxiety in our patients. We also fund a range of programmes and special projects such as our ward musicians, our on-site magician and the play specialists we have on every ward.

Here at Alder Hey Children’s Charity, our values guide the way in which we work. By being courageous, working together, being passionate about our work, and making sure that we are creative in what we do, helps us to deliver the support necessary so that our hospital can continue to deliver the very best care for our young patients and their families. Our values are:

Courage: we try new things and take risks to innovate and drive forward new ideas. We have the courage to speak up and take a stance. We are accountable, responsive and responsible. We are unstoppable.

Together: we work together as one team, sharing our knowledge and learning. We work in partnership with patients, families, supporters and colleagues. We are respectful, celebrate diversity and empower each other to achieve our aims.

Passion: we are passionate about what we do and why we do it. We work together to share and grow. We inspire others.

Magical: we are fun, creative and child led. We create special moments, provide little extras and go further for our brave young patients.  

In April 2025, the charity adopted a four-day working week policy. Staff previously working 37.5 hours now work 30 hours across four days, maintaining full pay while supporting a better work-life balance.

This job description outlines the general nature of the role and is not exhaustive. It may be subject to change in line with organisational needs.

Alder Hey Children’s Charity will make reasonable adjustments where required and is committed to equal opportunities and safeguarding children and vulnerable adults.

The post holder will be required to complete an enhanced DBS disclosure check.

How to apply

You can apply by completing the form below. Applications must include your CV and a covering letter (no more than one side of A4) which answers the following questions:

• How do you meet the person specification? If you don’t exactly meet all of the role requirements but have transferable skills please do consider applying and provide details as part of your answer. 

• Why do you want to work for Alder Hey?

If you have any questions about the role please contact: [email protected] 

Closing date: 23rd November 2026

Interviews will be held in person at Alder Hey, L12 2AP on 2nd December 2026