Social Media & Content Manager

  • Full-time
  • Marketing
  • Encinitas


Today’s healthcare fails many of us living with chronic conditions. It is unnecessarily difficult to access medical advice, prescriptions, and medications. With how far technology has come, it’s time to modernize and digitize healthcare. is redesigning healthcare for the consumer, making it easy, affordable, and kind. We focus on people living with chronic conditions such as diabetes, high blood pressure, and high cholesterol and are creating a unified care experience all in one digital service. Our service will be individualized for each patient, incredibly convenient and kind, and offered at affordable prices even without insurance.

The experienced founding team worked together previously to build a company that is now used by over 3 million people with diabetes worldwide, has more than 200 employees, and was acquired by Roche in 2017. is well funded by tier 1 Silicon Valley investors and launched our full service in August 2021.

We are looking for people who are not just looking for a job - but a mission - people who want to be part of something special, work for the benefit of our users, and transform healthcare for the better. 

You have an exceptional opportunity to be amongst the first people to join the team as a Social Media & Content Manager.

As one of the first team members, you will…

  • Develop, execute, and own’s content strategy, including social media, to drive engagement and reach
  • Directly manage content creators, including photographers, videographers, copywriters, and artists, to fill’s content calendar
  • Increase engagement and build trust with the community by responding promptly on all platforms, including (Facebook, Instagram, Tik Tok, Twitter, etc.)
  • Maintain awareness of consumer sentiment, competitors, and industry trends, and feed insights back to other teams within the company
  • Identify and build relationships with individuals and brands who can become influencers for our products/services
  • Collaborate with Director of Growth to identify keywords and build an SEO strategy for


This is you:

  • 2-3 years of experience in relevant roles/industries
  • Have a passion for breaking into the rapidly digitizing healthcare industry
  • Are positive, innovative, and empathetic
  • Exceptional communication skills (written and verbal)
  • Confident in your ability to manage a portfolio of content creators (photographers, copywriters, agencies, etc.), as well as the ability to sometimes be behind the camera yourself
  • Extensive experience managing multiple social channels, developing industry-leading social campaigns

You will stand out if you:

  • Cannot only manage content creation but can jump in and do some creating yourself! 
  • Worked in a company that sold a digital product or subscription service directly to consumers
  • Healthcare experience is a plus but not mandatory.
  • You surf like a pro, and you don’t mind paddling out with a few beginners (us!)

Here is what you can expect:

  • We are a family-friendly workplace. Most of us have kids and know how crazy and unplannable life can get
  • We love to work together in the office but also offer flexibility to work from home
  • Being part of a growing team that will tackle big problems means you will have the ability to shape the service and how we interact with the world around us
  • Working with a small, flexible team with lots of opportunities to shape technology, infrastructure, culture, and ways of working
  • We keep it fun, open, and collaborative. Everyone has a voice. A key measure of our success is the happiness of our employees.
  • Great employee benefits that keep you covered

We are a healthcare company, so we shouldn’t have to say this, but we believe in science and will always follow Covid-19 guidelines.

The Social Media & Content Manager position is a full-time position based in Encinitas, California steps away from Coast Highway 101 and Beacons Beach.

We value the diversity of perspective and seek to build an inclusive workplace that welcomes people from all different backgrounds. Let’s do some good and have fun! Go ahead and hit the apply button, we look forward to hearing from you!