Marketing Manager

We are seeking a proactive and creative Marketing Manager to develop, implement, and execute marketing strategies that drive brand awareness, lead generation, and customer engagement. Working in a small business environment, the ideal candidate will be hands-on, versatile, and able to work both strategically and tactically across all areas of marketing.

We are a customer-focussed consultancy business, providing high-end cyber security consultancy services that aim to improve the overall security resilience of our customers. This is a key role in a small but growing business, ideal for someone who thrives on variety, is comfortable with technical subject matter, and can translate complex cyber security services into clear, engaging messaging that resonates with decision-makers in both public and private sectors.

Our head office is in Tewkesbury, Gloucestershire, however the role will be largely home-based. The ability to work from our office and collaborate with other stakeholders on occasion would be beneficial.

The work may require travel to locations, UK wide, occasionally to support events. This is flexible and varies depending on requirements. 

Reporting to one of the company Directors, you will be responsible for Marketing outcomes across the business, including:

Marketing Strategy & Planning

• Develop an overall marketing strategy that aligns to and supports the sales strategy of the business.
• Develop and implement a marketing plan aligned with sales and growth targets.
• Define target audiences (e.g., CISOs, IT Directors, Procurement Teams) and refine positioning across consultancy services (e.g., penetration testing, adversary simulation, incident response).

Digital Marketing and Lead Generation

• Plan and manage website content and multimedia (e.g., service pages, case studies, blogs, vlogs) to improve SEO and conversion.
• Coordinate with the sales team to plan and execute lead generation campaigns via email, social media (LinkedIn focus), and paid channels.
• Monitor and report on digital performance metrics (Google Analytics, social media insights, etc.).

Content and Thought Leadership

• Produce high-quality content that supports credibility and demand generation, including:
• Technical whitepapers and guides
• Blog posts and newsletters
• Webinars and speaking proposals
• Event and conference materials
• Support subject matter experts (SMEs) in creating and distributing thought leadership content.
• Coordinate design, copywriting, and production for both digital and print materials.

Campaign Management

• Plan and execute integrated marketing campaigns across multiple channels.
• Manage advertising budgets and evaluate campaign effectiveness.

Brand & Communications

• Evolve brand positioning and messaging to align with cyber industry standards and tone.
• Ensure consistency across digital, print, proposals, and partner communications.
• Build awareness in target sectors through PR, partnerships, and awards entries.

Market Research & Analysis

• Track market trends, competitor activity, and customer preferences.
• Use insights to inform marketing strategies and product positioning.

Event Management

• Plan and manage participation in industry events, expos, and webinars.
• Run tailored account-based marketing (ABM) or vertical-specific campaigns.

Collaboration & Support

• Work closely with sales and delivery teams to align messaging and support commercial objectives.
• Manage relationships with external agencies and specialists as needed.

Currently, the role will not require line management of other individuals, but this may be required as a future responsibility as the team grows.

Our ideal colleague will be an experienced Marketing Manager able to demonstrate capability in the following areas:

• Hands-on B2B experience across a wide marketing mix.
• Comfortable with data analysis and performance tracking.
• Adaptable and resourceful in a fast-paced, small team environment.
• Strong understanding of digital marketing tools and platforms.
• Excellent communication, project management, and organisational skills.
• Creative thinking and ability to work independently.
• Eligible for UK SC clearance and willing to undergo this process.

• Experience within the cybersecurity industry.
• Experience with design tools (e.g., Canva, Adobe Creative Suite) and marketing software (e.g., Mailchimp, Google Ads).
• Degree in Marketing, Business, Communications, or a related field.
• 3+ years of marketing experience, ideally in a small or medium-sized business.
• Strong track record of generating high-quality leads in B2B environments.
• Keen interest in technology, security, and emerging digital risks.

Excellent salary and benefits package

• Salary negotiable depending on experience and qualifications.
• 5% Matched company pension.
• Private healthcare.
• 25 days annual holiday, increasing to 30 days after 3 years (in addition to Bank holidays in England and Wales).
• 3 x salary death in service.
• Membership to the Employee Assistance Programme.
• Long service bonus.
• Excellent working conditions and environment.