Product SEO Content Writer

  • Full-time
  • Marketing
  • UK - PASS - Wilson Street - Thornaby - TS17 7AR


PASS Ltd sells test and measurement equipment from the World’s leading manufacturers and operates within many market sectors from Electrical, Utilities, Manufacturing to the Public sector and Education. With a passionate team, the product range is growing at a rapid pace. Therefore, we are looking for a talented and dedicated Product Content Writer to join the team and contribute to our ongoing success.


Working in the Marketing department alongside the Online Marketing Manager, this new role will be responsible for creating short SEO friendly product descriptions that drives traffic to product pages across the PASS Ltd e-commerce portfolio of websites. 


The Role

On a day-to-day basis, you will be responsible for sorting and categorising products and creating new product content for our eCommerce websites. 


You will be researching keywords, creating a variety of product information, highlighting unique selling points and features to produce accurate and succinct SEO friendly product descriptions that will ultimately sell products. 


You will have a good command of English, ability to write technical information in an easy-to-understand format with accurate data inputting skills.

Note that this is office based and full-time position.

Location: Thornaby

Salary £21,000

Plus Christmas Bonus Scheme

22 Day per Year / Increasing to 25

Key Responsibilities

You should have a thorough understanding of on-page SEO and how to write and develop SEO content for products.

The ability to understand new products and markets quickly.

Main duties:

  • Create a variety of on-brand unique website content from information that you have gathered from manufacturer brochures, technical spec sheets, manufacturers and other reliable sources from internet research.
  • Produce accurate product descriptions that engage and inform the reader.
  • Ensure that all content is optimised for search engines.
  • Writing META data and descriptions.
  • Writing brand page content
  • Product Management - this includes;

o   Adding new lines and seasonal offers and ranges.

o   Removing discontinued products and product corrections.

o   Updating and editing existing product listings where applicable


Key Skills

·        Excellent attention to detail is imperative.

·        A very good understanding and working knowledge of websites and SEO.

·        Experience in using Microsoft Excel/Word

·        Good numeracy and literacy skills.

·        Experience of working in an office team environment.

·        Must be able to work well with others.

·        An organised, structured and detailed approach towards work.

·        Ability to work to deadlines.

·        Educated to degree level preferably in an English or Business / Marketing related subject.

·        You will have a good command of English, strong copywriter capability and accurate data inputting skills.

·        The ability to consume large amounts of technical and unfamiliar information and use it to write cohesive, accurate product descriptions.


At least 1 year experience in a similar role.

Educated to degree level or equivalent qualification.

The following personal traits will serve you well: proactive, results-driven, a desire to learn, an inquisitive mind and a positive attitude.

Interviews available immediately.

Application deadline: 14/12/2021

Expected start date: 04/01/2022