Sr. Digital Marketing Specialist

You are a seasoned digital marketer looking to utilize and showcase your strategic, tactical, creative and analytical skills. Your curiosity and need to know “what drove that result” help you achieve exceptional outcomes. You take pride in using your advanced technical expertise to achieve “WOW” results for your clients. Your closest work friends would describe you as someone who goes above and beyond to deliver optimized, high-performing marketing services that exceed client expectations. 

Your role will include, but not be limited to: 

• Responsible for all aspects of digital marketing for our clients, from strategy, build, quality assurance, delivery and reporting to internal teams and to clients;
• Proactively make strategic campaign recommendations to improve performance to exceed client and organizational KPIs;
• Perform Search Engine Optimization audits, including keyword research, website content and technical recommendations and implementations;
• Collaborate with organizational teams to optimize design, content and technical elements;
• Coordinate all digital assets (i.e. copywriting, text, imagery, branding elements);
• Continuously research industry trends, best practices, and emerging technologies.

To be considered for this role you must possess the following:

• Professional experience in an active marketing role, with key responsibilities including digital marketing, analytics, and analysis reporting;  
• Experience in building and managing search, display, and video campaigns across multiple platforms;
• You are data-driven. You have experience in applying analytics insights, trends, and technologies to marketing campaigns;
• Detailed understanding and implementation experience with Google Analytics, Google Tag Manager, Google LookerStudio, and Google Search Console;
• Strong organizational and project management skills, with the ability to handle multiple priorities and deadlines;
• Proven collaboration skills for working closely with internal teams and effectively communicating insights and recommendations;
• Detailed understanding and experience in developing, managing and utilizing custom first-party audiences;
• Experience with marketing automation tools; 
• Experience in crafting engaging, conversion-focused ad copy and content to align with campaign objectives;
• Excellent verbal, written and presentation skills, that accompany your well-developed analytical and interpersonal skills.

It would be beneficial if you:

• Have a university/college degree or diploma in Marketing or a related discipline
• Have Google Ads (Google Partners) and/or Facebook Blueprint certifications;
• Have managed DV360 or other programmatic platforms;
• Have previous agency experience;
• Can teach us something new about digital marketing

This is a full-time position with core office hours from 8:30 to 5:00 PST, Monday to Friday. Flexible hours are available to accommodate personal responsibilities. Occasionally, work outside of regular hours may be necessary to meet campaign requirements. This role requires in-person collaboration at our Victoria, BC, office and is not suitable for fully remote work. Candidates must be eligible to work in Canada.

Working closely with our entire agency team, you will collaborate with a team of dynamic professional marketers. Our work is in high demand, ensuring you will always be engaged and challenged. Each day, you will contribute your technical expertise and creative ideas to develop new campaigns and optimize the performance of existing ones. Your role is essential to the success of our agency in delivering high-performing, optimized marketing services for our clients. 

In essence, you will ensure that the campaigns we design, build, and maintain perform at peak efficiency and deliver exceptional results.

In addition to offering an engaging workplace where we collaborate in the creation of great work for our clients, The Web Advisors offer the following competitive annual salary and benefits:

• Salary $55,000 - $70,000 Annually
• 2 weeks paid time off;
• Extended health care;
• Dental plan;
• Vision plan;
• Professional development time & education allowance;
• Flexible working environment;
• Team outings, and other social events.

The Web Advisors are a high-performance, boutique marketing agency team with BIG goals and an even BIGGER reputation for doing great work. We are extremely passionate about what we do and committed to exceeding our clients’ marketing objectives.

If delivering great results for your clients drives you and you're always asking, "What caused that spike?" then you'd fit right in on our high-performance team. Send us your resume and let us know why you'd excel as our go-to person for digital campaign implementations.

The Web Advisors are committed to creating a diverse and inclusive workplace. We encourage applicants from all backgrounds to apply, knowing that diverse perspectives contribute to our success.

You've made it this far. You must be interested. Excellent.

• Ensure you've read the entire description in detail
• Submit your application detailing why we would be fortunate to have you on our team.

P.S. Make sure you include your favourite flavour of ice cream in your application.🍦