MARKETING DATA ANALYST

Eleving Consumer Finance is a dynamic and international FinTech company dedicated to empowering diverse communities worldwide. Our mission is to create access to innovative and sustainable financial solutions, driving upward social mobility.

We are at the forefront of financial inclusion, serving markets where traditional banking falls short. Our reach extends across 7 countries, encompassing the Balkan Europe region, including Moldova, North Macedonia, Albania, and the Southern Africa region, covering Namibia, Botswana, South Africa and Lesotho.

In most of the markets we enter, cash economy conditions are prevalent, making our comprehensive online and offline customer service experiences a unique offering. With a presence spanning multiple continents, our international team of over 1200 dedicated professionals forms our greatest asset.

From more than 200+ branches, we offer a diverse array of flexible financial products, providing the means for individuals and communities to thrive, and we are constantly expanding our footprint.

Join our team, and be part of our mission to transform the financial landscape for the better.

As a Marketing Data Analyst, you will help drive data-informed decision-making across our marketing and customer lifecycle activities. You will analyze marketing performance, customer behavior, retention, and utilization trends across multiple markets, providing actionable insights that improve business performance, customer value, and return on investment.

• Analyzing marketing, CRM, retention, and utilization performance across multiple markets
• Monitoring and evaluating marketing campaign effectiveness and ROI
• Analyzing customer acquisition, conversion, retention, and customer lifetime value
• Identifying growth opportunities and optimization areas through data analysis
• Analyzing customer behavior and developing actionable customer segments
• Monitoring website and application funnel performance and identifying drop-off points
• Evaluating CRM campaign performance and recommending improvements
• Preparing regular performance analyses, reports, and business insights for management
• Supporting marketing budget allocation and investment decisions through data-driven recommendations
• Designing, executing, and evaluating A/B tests and experiments
• Collaborating closely with marketing, CRM, digital, operations, and BI teams
• Developing recommendations that improve business performance and customer value

• Higher education in Data Analytics, Statistics, Economics, Business, Marketing, Mathematics, or a related field
• Minimum 2–3 years of experience in data analysis, business analysis, marketing analytics, or a similar role
• Strong analytical and problem-solving skills
• Advanced Excel and/or Google Sheets skills
• Experience working with SQL
• Experience with BI and data visualization tools such as Power BI, Tableau, Looker Studio, or similar
• Understanding of digital marketing metrics and customer lifecycle management
• Ability to translate data into clear business recommendations and actionable insights
• Strong communication and presentation skills
• Ability to work independently, manage multiple priorities, and meet deadlines
• Excellent English language skills

Nice to have

• Experience in fintech, financial services, e-commerce, or consumer lending
• Experience with Google Analytics (GA4), CRM platforms, and marketing automation tools
• Experience with forecasting, cohort analysis, attribution modelling, and customer lifetime value analysis
• Basic knowledge of Python or other analytical tools

• Opportunity to drive strategic decisions and shape the future of an international FinTech organization
• Influence across diverse markets, delivering meaningful impact on financial inclusion and social mobility
• Collaborative and ambitious executive team with a culture of shared success, 'We Win Together'
• International environment with exposure to emerging markets across Europe and Africa
• Tailored professional development and executive coaching opportunities to strengthen your leadership journey
• Comprehensive benefits, including health insurance, lunch allowance, special day off package, and paid mobile calls and parking
• Work-life balance arrangements that suit your lifestyle and executive commitments
• Competitive compensation from 2800- 4000 complemented by significant performance-based bi- annual bonuses and long-term incentives